Copywriting is much more than advertising words with outrageous claims and promises to attract people to make a purchase. There may be copywriting secrets that you haven’t figured out. But no worries, we got you!
Admit it, in a selfish world like today, everyone wants to win and make money. If they’re going to share everything with you, then you might get in the way. Fortunately, there are people with a good heart who want to market the art of copywriting with their fellow ones.
It’s not that we’re bragging or anything, but let’s just say this is one of the places that you can hear it from. Below are the copywriting secrets that you need to know in order to convert prospects.
A great copywriter understands the fundamentals of copywriting, where it was, and where it is going. It is important that they know the importance of financial statements, financial fluency, and financial currency.
In the field of copywriting, words are the true currency. Why? Because it converts people into buyers. Let’s see where this is going.
Field of Copywriting, True Currency = Words
Create an Interesting Hook
A hook is something that could get the interest of the people who read your copy, whether they’re your target audience or not.
If you didn’t know, there’s a thing called the “15-seconds Rule,” which states explicitly that you have 15 seconds or less to get people’s attention as they scroll through social media or within the internet itself.
If you haven’t written an interesting hook, this means a lost opportunity. But if you did, readers could buy your product even if they’re not familiar with it at first.
Be creative! Squeeze some creative thoughts and ideas of your mind, and put your shoes into your buyer’s place. Think of a way to get their attention in a short period without fake promises or outrageous claims it connects with.
Storytelling
“Fact tells, but Story sells.” Isn’t that just a wonderful truth?
Do you believe that a story can sell it for you? You probably should because telling a story that people can resonate with gives you an advantage. You’re dealing with emotions in this case.
But it’s not just about storytelling without any value. The secret is to tell the right story to the right audience.
Think of it like this. You’re trying to sell a diet product to help people lose weight. It’s not enough to just tell them it’s effective for everyone. Are you selling your products for overweight people? Are they for male, female, or both? What about the age limit? Is it for everybody over the ’20s and under ’60s?
You have to narrow your message for a specific target audience and use copy to communicate with them—sprinkling people’s testimonials and other evidence that can also help you support your offer.
Differentiating Yourself in a Saturated Market
Okay, you have a product, you have it designed, you have stated its importance and value to people, but what makes you different from the saturated market?
For instance, there are many copywriting videos, books, courses, and even articles that state almost the same thing. But if you’re going to create your tutorial, what will make you different?
Let me give you a hint – scaleable copy. It’s one thing that can help businesses potentially multiply their revenue.
But what qualifies you to teach them the topic? Simple. You practice what you preach! You show them how it is done, and make them see the results of what you applied. Most definitely, people are going to be all over your tutorial.
You can even offer case studies, testimonials, infomercials that show you (or the company you’re working for) are confident enough to back your claims.
See how this doesn’t need any crazy promises to make a sale? If people cannot tell the difference, they would always go back to what they’re most comfortable with.
These tips are frequently left out in several copywriting lessons you might see online. If you have heard any of these secrets, then good for you! If not, these can help you be a more efficient and effective copywriter.
By now, I know that somewhere else, a copywriter is sitting in a room thinking how to write a compelling copy that can convert prospects into consumers. If you are one of them, make sure to apply the following in your next copy, and share some love with your fellow copywriters.
