The “Business-Wish List” of all Entrepreneurs and Businessmen is to gain more customers or visitors. The same goes for the digital world. We wanted to attract more people to our website, creating more opportunities for them to see what we can offer. However, increasing traffic on your site is the first step and the most crucial part.
In this article, we listed out the most effective yet efficient advice to be considered.
Target Market – Identify your Target Audience
You have to give in with the fact that no one can afford to target everyone as an audience. Instead, focus on a specific group of people to create an effective marketing strategy that would pave the way to increase traffic on your website.
Thorough market research, such as analytical approach, focus group, market or industry surveys and reviews, is necessary. You might indeed need to exert a little bit more time and effort in finding out the most suitable target market. However, this would allow you to effectively find a target audience in the most cost-effective way possible.
Let’s say that you are planning to put up an online clothing store. You have to determine the details about your websites, such as the purpose of your site, products you’re selling, and the advantages it would give to people. Then, you can go on by asking questions such as ‘What type of people I would target?’ ‘Am I planning to focus on creating products for slim, healthy, or curvy? ‘Would I be able to provide a product both for men and women?’ ‘What preferred age are we going to attract more?’ Understanding your audience is an essential part of your website’s success. Use the right tone and language that are appealing to them.
We wouldn’t want to create content for the wrong audience.
Identify the wants of your Target Audience
It’s both a marketing and scientific ordeal that the most effective way to connect with human emotions is to find out who they are and what do they want. This could be applied in identifying the wants of your Target Audience. You can do this by putting yourself in their territory and listening intently to what they’re going to say. Sure, you’re looking skills would get tested, but this would allow you to get valuable information that you can as a reference. Embrace their ideas.
A web influencer and entrepreneur, Neil Patel, gave an advice for beginners to look for reviews about the website and products their offering that could be the same thing that you would want to create and promote. This would give you an insight about people complains and preferences in a website.
Let’s not repeat the same mistake twice. This would be your stepping stone in figuring the majority of people’s wants and needs. And always remember that you can always ask a question!
Choose the right Keywords and Headlines
Out of 10 people who would search for a specific keyword, only 8 of them would be able to read your headline. Now, if your headline doesn’t come out as an attractive title for the audience, only two or probably less would want to check your website. Try to crowdsource and use social charts, backlinks, and search traffic engines to get what the majority of people suggested.
After getting all the information that you need from potential customers, you can create a list of the points that you acquired that could refer to as mock headlines. From there on, cross out the most mediocre topics and keep the most valuable ideas to follow.
For starting website creators, target topics and keywords with the most search engine potential. Look for referral traffic of those specific keywords and see the volume of people who are interested in it. Find a high volume keyword phrases with low competitive rates. If you are already an established site, there are times that it’s not necessary to compete in search engine ranking but to only focus on the content of the article with minimal effort.
Write a Promising Article and use it as a Promotion Opportunity
A website creator should be able to get articles with 100% quality (approved with the Flesch Reading Ease Score, Readability) and quantity that are plagiarism and grammatical error free nor with any spinning. It should cater to your target audience, and they should find the piece of information that they were looking for.
You can promote your article in relevant online communities, social media pages, or groups with proper copywriting or advertising captions as it’s the easiest and quicker boost for audiences around the world. And if you think that a particular phrase or ideas you got from other places or blogs are necessary to put on your article, then try reaching out to them being a guest writer or by backlinking or add the website’s or book’s link and author as a reference at the bottom of the page. When you do this, there’s a possibility that they would link back to your website. In turn, you’ll get more traffic as it helps you with referral traffic and search rankings in the long run.
Creating a free ‘Gated Content Upgrade’ through pdf file, e-book, short courses, popular websites, and complimentary resources would help you to get plenty of social shares you need to promote your website. In this way, if people would want to get a specific guide, they would have first to share your content to get it.
Have Push Notifications Enabled on your Site
Have you ever experienced a pop-up on the right side of your screen when you’re using your desktop or laptop? Isn’t it annoying? But it still produces a marketing ad that makes several people curious as to what lies beneath that headline. Some people would click on it just because they’re interested, but that is an effective way to increase traffic on your website!
These push notifications can also be provided when people visit your website or through email. When people opt-in or allows these notifications to access their screen, notification, or email would pop-up, then they’d be able to see your new blog post. You can also get the people who visit your website back to return. This way, you can re-market to your audiences and continue to get their attention to visit your website and even purchase products and services along.
These suggested steps given are a few of the possible ways to increase traffic on your website. Sometimes, the simpler, the better, and this goes out to the more straightforward headlines, keywords, articles, promotion, and even website designs and products. Keeping up with the process and reading this suggestion would help you maintain the increase (or increase further) traffic on your website.
