Blogging has been growing instantly in the past few years and has become a potential concern for most online businesses. With increased access to affordable internet, a blogger can create a blog and start reaping big from it. The blogging income doesn’t happen overnight hence a blogger need to first develop a wide audience who follow the blogs and have decent traffic.
There are several platforms to make money through blogging which are popular in 2020 going forward but not limited to the following analyzed below.
Google AdSense
This is a platform offered by Google Inc. and it is one of the popular ways of making money online through blogging. After signing up, Google place adds on your blogs and when your subscribers’ click on the ad or amount of viewers you receive on your site, you get paid. This is advantageous since relevant ads are displayed to your viewers hence they are most likely to click. Cost Per Click (CPC) and Cost Per Impression (CPM) are some of the common packages in Google AdSense.
This will also depend on your potential target followers and viewers hence you need to promote your blogs more widely either on social media platforms such as Facebook, email lists and other relevant avenues.
Affiliate Income
This is also a popular strategy through affiliate marketing. This is achieved by recommending products or services to your audience through blogs using links and you get a referral commission. This is achieved after a viewer buys a product after clicking your links. You don’t need to have your own products as you can promote other people’s products or services on your blog.
A blogger can become an Amazon affiliate by signing up with them, choosing brands or products that they offer and relevant to your target audience, write reviews recommending the products to them so that they can purchase and make commissions off them. Apart from Amazon, the blogger can use many more marketing networks that have affiliate networks including Commission Junction, ShareAsale, Alibaba or other online stores. The blogs need to be read widely hence you must promote your content to reach more potential target audiences.
Selling Sponsored Blog Posts
With Ads’ networks such as Google AdSense, a blogger can lose control over some content displayed on their site which might annoy some viewers and followers and also you rely mostly on intermediaries who cut some percentage of your profit hence selling sponsored blog post can be the best alternative. First, the blogger must build a wide audience either through social media followers, audience demographics composition and other avenues that can make your site more appealing to advertisers.
Then one can approach potential companies to negotiate a sponsorship deal. With the deal, you will be paid to represent the companies’ products or services, write about them and promote it to your readers.
Selling Digital Products/Services
This is also a wide area where a blogger can get profitable income from. The blogger can offer online products and services to their audience and they can, in turn, buy the products and ideas. There are several ways to sell digitally which are not limited to;
• E-books
A blogger can create an e-book from a topic he/she is well conversant with and relevant to the reader’s interest. The blogger can gather information from previous blogs and other experiences and turn them into a short e-book that can be sold to the target audience at a fee. Bloggers can link PayPal as a payment platform and send ebooks to the potential buyers through email. It is necessary to promote your ebooks widely social media platforms to sell more.
• Video Tutorials
A blogger can also create videos in his/her area of specialization and sell them on the site. He/she has to know the composition of the target audience and their interest or craze so that it can pay more. For example, the blogger can decide on making recipe videos or fitness instructions to your audience and they pay for them to view. The videos should be short and with relevant tips and easy to follow.
• Online Courses
Creating and selling online courses is another way of making decent money. A blogger can choose an area of interest that he/she understands best, create course outlook with lessons, supporting materials such as Pdfs, checklists and other templates. The potential target audiences can be charged a premium fee for your services. Bloggers can also use the learning management system (LMS) plug-in to deliver the course to your audience. The online course should be concise and which audiences are eager to learn.
It can be fashion, technology or relationship tips depending on your interest. Short online courses pay well and can earn a blogger even up to 800 dollars but a blogger should set a price that the audience is comfortable with and the quality of the content.
• Consultation
A blogger can also offer consultation services to the audience. The area of interest should be where you have the expertise and can offer quality content. This can also be the best way of promoting your professional career by having a wider target audience.
Get paid to write reviews
A blogger can get decent payments by writing positive reviews about products and services hence promoting it to his/her target audience. Companies pay for this as a means of advertising their products to reach wider market margins.
Becoming an influencer
After building a wider audience base and following, a blogger can have a great influence on his/her space and can influence the demand shift. Bloggers can get recommendation jobs and public speaking gigs which pay well currently.
Paid membership sites
A blogger can create certain contents or areas on the site where the audience pays to access. By creating a restricted member-only content, loyal readers and fans that trust your work will be willing to pay to read more of your content. In this way, a blogger can earn handsomely from his/her blogs. This platform needs the blogger to be creative and innovative with quality content for the audience to remain loyal members.
It is evident there are several ways to make decent cash from blogging currently not limited to the above mentioned and it is a field with a potential market which has not yet been fully exploited.
