Twitter, which has over 232 million monthly active users, can be an effective tool for marketing your company. If you know how to use this social media site correctly, it may be extremely valuable to your marketing efforts. To guarantee that your marketing team keeps on track and that your efforts connect with your business goals and objectives, build a Twitter social media marketing strategy before you start using Twitter to sell your brand.
You will learn how to use Twitter for business promotion if you follow these guidelines.
Many companies still regard Twitter as primarily a public relations tool. However, Twitter is more than a tool for promoting a new product or service. It’s a means for companies to swiftly connect with consumers, partners, and employees, as well as establish a loyal following. So, how can your company use Twitter to its advantage?
Customer acquisition/lead generation
“Businesses can utilize Twitter to prospect for leads,” says Brandon Hoffman of KEA Advertising’s director of Internet marketing. Within a few kilometers of your business address, you may conduct a search for popular and relevant terms. You can then “engage” with them and possibly gain a new customer.
Searching for intent-based tweets on Twitter is another technique to locate potential clients.
Brands that represent services or products that respond to the ‘I want’ or ‘I need’ tweets have a wonderful opportunity to respond with a customized offer and attract new consumers by monitoring Twitter for keywords and geolocation.
Rewarding your Twitter followers with special promos and flash deals is another strategy to acquire new clients. Tweet a special offer that your consumers won’t be able to find anywhere else.
You’ll likely get retweets or engagement if it’s intriguing enough, which could lead to new clients.
Try Adding Value With Content
Adding value to your Twitter post is akin to adding value to other types of marketing material. Because the key to developing good inbound content is to make your readers feel like you’re speaking directly to them, you should always keep your buyer personas in mind.
Consider whether your tweets advance an idea, entertain, or educate the audience when considering how to add value on social media. Your material is likely to fall flat if you don’t have any of those three characteristics. Also, keep in mind that the goal of Twitter is to connect people and start dialogues.
Multimedia tweets can set your company apart from the competition, and tweets with images receive 150 percent more retweets, so start incorporating images and movies into your material.
Optimizing Your Content Is Mandatory
You want to make sure people see your content now that you’ve added value to it. You may use a few different ways to optimize your content on Twitter.
Hashtags are a simple and frequent technique to promote your material, but you should limit the number of times you utilize them. If you use too many hashtags, your company may come across as spammy or as if you’re attempting to attract attention. Simply simple, don’t overuse hashtags.
Per the tweet, limit yourself to one or two relevant hashtags.
If you want to get more people to see your material, you should also undertake hashtag research. Determine which hashtags your target demographic is already using to discuss your business, and then use them yourself. Experimenting with the time you send out Tweets might also help you reach a larger audience.
Because their target audience is most likely to be online in the morning, lunch break, and early evening, many businesses tweet around those times.
Make eye contact with your audience.
It’s vital that you interact with your Twitter audience on a frequent basis, whether by tagging them in tweets, responding to their comments, or even arranging exciting giveaways.
You may use social listening to develop the type of material that your followers desire, come up with new ideas based on industry trends, improve your customer experience by connecting directly with customers, and adjust your strategy to meet the demands of your audience.
Analyze the outcomes.
You can readily measure the results of your performance on any social networking platform once you have objectives and goals in place. Goals can also assist you to figure out when your strategy isn’t working and lead you to the appropriate location.
To track your Twitter results, go to Twitter analytics, which can be found in the drop-down menu after clicking on your profile in the top right corner of your Twitter dashboard. A good rule of thumb for evaluating your Twitter performance is to focus less on vanity metrics. Vanity metrics, like impressions or follower count, are generally large figures that appear impressive on paper but don’t help you achieve your business objectives.
Use a Twitter tool to help you.
When using Twitter for work, checking in every time you want to make a message can be inconvenient and time-consuming. There are several applications available that allow you to schedule your postings in advance, so you don’t have to click “Tweet” 30 times a week.
On Twitter, there are two ways to get into paid media:
Promoted tweets will appear in a user’s search results or in their feed. Your company pays for a person who isn’t currently following your account to see the tweet. A promoted tweet appears and behaves exactly like a regular tweet, including the ability to be retweeted, liked, and quoted.
If you want to promote a variety of tweets to achieve a specific goal or advance a campaign, Twitter ads are a good choice.
Why You Should Still Stay on Twitter
Maybe your business has been on Twitter for a while, and you’re feeling frustrated or uninspired. After all, it takes time to build a loyal and interactive Twitter audience, and it’s hard to see content go out with little or no response. But giving up on the platform eliminates a huge source of brand awareness for your business and makes it harder for customers to find you.
