When it comes to selling on Amazon, the single most significant aspect of your plan is your product research and selection procedures – never underestimate the importance of this activity! Your e-commerce business has the potential to take off if you choose the correct product. If you choose the wrong product, your sales and profits will be far more challenging to obtain.
Many sellers are intimidated by the notion of conducting research, and there’s no denying it’s a massive undertaking. However, product research does not have to be difficult! Let’s take a look at what Amazon product research comprises.
What is Amazon Product Research, and how does it work?
That is exactly what the process of researching things to sell on Amazon entails. A method of analyzing what’s selling in order to get a piece of the action. The concept is that you look for things that you can source cheaply and sell for a profit.
Doesn’t it appear to be quite simple? Nonetheless, it’s a process that must take into account a slew of vital aspects.
What is Amazon Product Research, and how does it work?
That is exactly what the process of researching things to sell on Amazon entails. A method of analyzing what’s selling in order to get a piece of the action. The concept is that you look for things that you can source cheaply and sell for a profit.
Doesn’t it appear to be quite simple? Nonetheless, it’s a process that must take into account a slew of vital aspects.
Your niche selection, any brand restrictions, competition, expenses, and fees, for example, will all have an impact on whether or not the items you explore are viable.
The fees, for example, will all have an impact on whether or not the items you explore are viable.
The following are characteristics of good products:
- Small, light, and tough – easy to store, pack, and ship
- A price range of £10 to £50 entices spontaneous purchase
- Unbranded (with possibilities for branding) – greater profit margins
- Low competition – an opportunity to get into the market
By having these criteria in mind, you’ll be able to filter out products that don’t meet them, making your research process much easier and more refined.
You no longer have to be concerned about gazing at large or bulky items, branded items, perishable items, or items that do not fall into the impulse buy category.
How to Find Amazon-Sellable Products
Top Seller Advice: Focus on a Specific Market!
Before we go into Amazon product research strategies, here’s a tip for you that will help you succeed as an Amazon seller. If you sell on Amazon, as with any other e-commerce platform, you will undoubtedly face competition.
This implies you can’t just pick a market or category to sell in, then pick a product (even if it meets the above criteria), list it, and sell it! It won’t work to concentrate on broad markets.
You may, for example, choose the dog collars specialization. Excellent, but really clogged! Thousands of Amazon vendors are all selling dog collars. Instead, you should pick a sub-niche within the niche.
Top Amazon Seller Research Strategies
Finding winning things to sell on Amazon requires a lot of research. As a result, you must ensure that you do it correctly and that you know exactly where to conduct your study!
Amazon Listing
The first place you should look for information is, naturally, Amazon. More precisely, the Amazon Bestseller lists, which include movers and shakers,’ most desired for,’ and ‘present suggestions’ categories in addition to ‘bestsellers.’ All of these might provide you with vital information about the types of things you should consider adding to your inventory.
Instead, pick a sub-category and look at the top 100 there. Even though the product is still popular, there will be less competition, and you will be able to hone down on your ideal product. Choose a product to investigate further, and instead of obtaining the exact thing, look for a similar but better alternative.
Use Movers and Shakers
Do it to see which products have increased or decreased in popularity in the last 24 hours. If you have a product in mind and want to monitor it for a while before sourcing and adding it to your inventory, this is a wonderful strategy to use. However, if you keep an eye on things for too long, you can miss the perfect moment.
View the most frequently added products to gift lists or even order as gifts with Most Wished For and Most Gifted. The advantage is that you’ll be able to identify what kinds of things are popular, which will provide you with ideas for specialty research rather than product research in general.
Examine the sections titled ‘Customers Also Bought’ and ‘Frequently Bought Together.’
Returning to Amazon, a good Amazon research strategy is to look at the sections behind the main listings, which can provide you with useful product ideas.
You’ll need a general notion of the niche and product you’re investigating, but this strategy will allow you to not only grasp your potential clients’ thoughts and purchasing processes but also research and design a unique product bundle.
On Amazon, products that are commonly purchased together might be merged into one fantastic product that could become a bestseller. Customers’ purchases are likely to be extremely popular, and they might be studied further in their own right.
Final Verdict
If you always follow the specified criteria and remember to ‘niche-down’ your research while leveraging competitor information and trends to aid you, your Amazon product research will never feel daunting. There’s no need to waste time trying to find things that aren’t a good fit when you may focus your search and identify a bestselling item by employing the above-mentioned Amazon research techniques.
