According to Grand View Research, the value of the e-commerce market size will reach 10 trillion USD in 2020. And by 2027, it will become approximately 27.15 trillion USD. Now let’s exchange that you’ve just launched a fantastic e-commerce store. You’ve chosen popular things, created a fantastic website design, and are ready for the sales to start pouring in.
However, your results thus far have been disappointing.
Setting up an e-commerce store is only the first step in creating a successful online business; now you must develop a long-term strategy to boost e-commerce sales. It’s not as difficult as you might believe to increase e-commerce sales. It doesn’t necessitate you to exhaust yourself in the process.
Most of the time, it’s a collection of tiny tactics working in tandem to help you meet your revenue targets.
Email Marketing Campaign Strategy
There’s no denying that email customization is a powerful strategy that has been shown to boost the effectiveness of your mail marketing. Personalized promotional mailings had 29 percent higher unique open rates and 41 percent higher unique click rates than non-personalized mailings, according to Invesp. The advantages are considerably more extensive.
According to an Epson study, 80 percent of customers are more likely to buy from a company that offers a personalized experience. Keep your subject lines to a minimum.
To increase conversions, inexperienced email marketers frequently make the error of emailing as many people as possible. What they don’t grasp (until it’s too late) is that this jeopardizes IP reputation.
Email open rates are essential to IP reputation, and an uninvited or irrelevant email will go ignored. The only way to maintain your open rates (and IP reputation) high is to choose your email list carefully. Send your emails just to those you know will read them.
Offering Free Shipping
An online shopper’s decision on where to spend their hard-earned money is heavily influenced by shipping options:
An online merchant can take advantage of the rising e-commerce experience to generate income streams from greater sales by offering a variety of shipping options.
Customers are enticed to buy by including all shipping expenses in the price of each item.
When customers are put off by an additional shipping expense, they frequently abandon their shopping carts at the checkout. Maintaining a consistent price from product page to checkout enhances the likelihood of a customer completing the transaction.
Improving Checkout Process
The user experience of these steps in your checkout procedure must be optimized. For example, some people may choose to utilize a specific payment method or may be in a hurry and unable to sign up for your website, in which case a guest checkout can be useful. Your checkout flow is the sequence of events that occur during a customer’s purchasing process.
Your online checkout flow is where your customers will be converted. Buyers with intent will proceed to your checkout flow to complete their purchase; however, if this is not optimized, they may abandon it. Any tiny design flaw can result in a big loss of profits, yet small design enhancements, such as CTA buttons, can improve user experience and increase online sales.
Mobile Optimization
Check to see if your website is mobile-friendly. A responsive design can help you grow your business. In 2016, global mobile traffic surged by 63%, and it has climbed by almost 18 times in the last five years. About 60% of buyers in the United States use their smartphones to look at products and compare prices.
You’re losing potential customers if your website isn’t mobile-friendly. Take a peek at well-known companies and brands. They all offer mobile-friendly websites that look excellent on any platform, including PCs, smartphones, and tablets.
No Cost EMI
Credit card issuers and non-bank financial institutions (NBFCs) are offering consumers no-cost equivalent monthly installments (EMIs), which are significantly transforming the e-commerce scene. The no-cost EMI approach is used to finance up to 20% of the gross merchandise value (GMV) of transactions made on e-commerce platforms.
So if it is a large transaction and you allow your customers to pay in installments without any late fee, then you can see the increase in sales.
Increasing Overall Conversion Rates
A conversion rate is the proportion of total visitors to visitors who take targeted actions in internet marketing. Depending on the nature of their business and their objectives, internet businesses measure successful conversions in different ways.
A successful conversion for an online publication would include submitting a form on a subscription page, but an online store might assess their conversion rate by the number of clicks on the “Add to Cart” button.
Every industry on the internet uses a variety of strategies to increase conversion rates since better conversion rates often mean a larger return on investment. Here are some suggestions for boosting it.
- Pay attention to your call to action.
- On landing pages, play with the layout, content, design, and functionality.
- Multiple page elements can be tracked.
- Choose the right visitors to test.
- Iteration is crucial.
Running an e-commerce business is no joke but if you know how to do it right, you can make the most out of it.
