Did you know that aside from using Google as a search engine, you can actually upskill from it with its e-learning courses mapped out by Google product crackjackers?
Certification is what job seekers need to prove that they are knowledgeable about what they are doing. It grants validation that you possess the skills to succeed—a benchmark standard to appraise employee candidates.
Google Ads certification is one of the overriding credentials for online marketers.
This certification is a predominant standardized way to establish evidence of a specific topic relevance and knowledge level. Although it isn’t an exclusive insignia, it requires a certain level of work grasping the concept or experiencing it in day-to-day use to achieve.
Having a Google certification means that Google has recognized the marketer as an expert in their area. Once an individual passes the Google certification exam, a person will receive a personalized certificate and be granted Google Partner credentials if affiliated with any company.
This could be a confusing process, especially when you haven’t done it in the past, so make sure to sharpen your focus on the following steps, not missing out on any single information.
Other than Google certification, we will also go over how you can get a Facebook Ads certificate.
Get Google Ads Certification
This is the walkthrough on how you can earn money using this easy Google trick:
Step 1: Go to Google Skillshop
Ensure that you have an account with google before actually heading over to the Google Skillshop.
Google Skillshop is technically the website where you will master google tools through the platform’s online training. This is where you will get your Google certification.
To get started, click the big blue button Get Started.
Through Google Skillshop, you can learn about Google marketing platforms, Google Ads, Analytics Academy, Google AdMob, etc.
You can grow your skills with Google Ads to promote your business, Google for Education to flourish in higher education or K-12 through a set of training for school leaders, Analytics Academy to learn about Google’s measurement tools, and so on.
If you already establish a digital marketing company, you can use your work email address. However, if you want to get the certificate tied personally to your name, it would be better to use your personal Google account.
You might want to sign out other Google accounts that are logged into your browser so there will be no login difficulties and confusion with your other accounts.
Step 2: Get Mastery in Google Ads
Among the skills, you can choose from, pick Google Ads Certification to get certified in Video, Search, Display, Apps, Measurements, and Shopping Ads.
In this category, you can filter out which course you want to take first.
You have the option to filter out the courses based on the duration and difficulty, allowing you to find the course that you find easy. In this case, we will start as a beginner.
Look for all the beginner courses, and then take all of them one by one. To begin with, the course, click the one you prefer, tap Get Started, then Launch.
There will be questions you need to answer to assess your knowledge. There’s no need for you to worry, though. You can go and hit the search engine if you don’t know what to answer.
When you’re done with your first course, head over to the next course and follow the same procedure. Once you have finished all of the courses, you’re ready to receive your Google Ads certification.
Aside from Google certification, you might want to get one from Facebook as well. After all, the more certificate you have, the more credible you will appear as a freelancer.
Be Facebook Ads Certified
Facebook Blueprint is a self-paced free online tutoring program for Instagram and Facebook Advertising, including more than 90 courses on their end.
You can take most of the courses within the platform for only around 15-50 minutes. Having a certification with Facebook Blueprint surely doesn’t take so much time, and all you need to get started is a Facebook account.
The platform intends to help digital marketers and digital nomads stay on top of the ever-evolving ad formats and tools of Facebook. From promoting an application to lead generation, courses from the Facebook blueprint are proven to be effective.
In fact, there are over two million people who have joined in at least one of the several courses available. Beyond 160,000 American small businesses had upskilled with Facebook Blueprint.
A Facebook Blueprint Certification can prove advantageous through an individual’s marketing career. Even when you are applying for an irrelevant digital marketing procedure, having this kind of certification would allow you to look more credible and qualified than those who are not certified.
There are courses on how to increase in-store and online sales through Facebook, build brand awareness, target the right audience, manage ads, measure performance, advance buying options, and a lot more.
The best thing about this is all of the courses you can see on the website are entirely free, and you don’t have to pay anything.
Just finish the course, and you’re good to go.
Start Your Own Business with Google and Facebook Ads
There are several methods you can go about to start your own online business. One of them is to create your own website.
Launch A Website
It might be hard for you to get people to go directly to your page, so you might want to create a bridge page or a landing page where they can see what you are offering. Of course, your services would include the things you’ve learned in the courses you have taken.
Make sure to highlight that you are a Google Partner — only if you have gotten the certification — to show off that you are credible and qualified for the job you are offering.
Now you have to make sure to put a call-to-action (CTA) button on your landing or bridge page, directing your leads to your main website. The website should contain a list of your offers, the price, and the benefits your possible clients will get from it.
Play Small with a Freelance Servicing Marketplace
Suppose you don’t want to rush things by building complicated pages and websites. You could start with an online marketplace for freelance services like Upwork or Fiverr.
Sign up with such platforms and then offer your services. You could also directly offer it to those who are looking for someone to work for them.
Of course, you should also highlight that you are Google and Facebook Ads certified to outpace your competitors.
Learning Facebook Ads and Google Ads could probably help you down the line in launching your own online business. Using some of your time to upskill is something necessary in order for you to succeed in this field of business.
It takes quite a lot of effort to go through all the learning materials and familiarize yourself with them one by one for a short time. Yet, learning them and applying them continuously will make a lucrative return on the time you invested.
Depending on your career path, Facebook and Google Ads certification can be a great weapon to land you big projects that would definitely bring you tons of money.
Once you’ve completed your certification, you should be proud of your little accomplishment.
