There was a guy who started his own blog. His initial years were quite rough when it came to revenue generation. He struggled for various months to get his first paycheck of 100$.
But now he has the fastest growing media company, generating 37 million $ a year, which is a huge chunk of money. You would be surprised to hear that his blog got sold for 102.5 million $.
The Blog that Started it All
Here I am talking about the acquisition of the Penny Horder Blog in the news. Being found with a debt of around 50k$, this blog has turned out to be extremely successful. This was just a simple blog started on Blogspot and has now blossomed into a giant media company. It can be regarded as one of the largest finance blogs on the web today due to its high traffic source.
The blog mainly focuses on giving valuable tips to people out there on how to save money. Penny Horder Blog has broken all the barriers and has nearly 12 to 17 million readers per month which is a perfect amount. It has got 6.9 million Facebook ads and 1.9 million email subscribers which depict its glory in itself. Thus this blog is successfully running various Facebook ads to drive traffic.
Now let’s have an overview of how the founder of this Blog worked out. How it can help you and how you can reach this much level and earn a good amount.
Overview of His Experience
See to understand this thing, and we need to understand what content marketing exactly is? The founder of this blog, Kyle Taylor focused that he wanted to produce quality content on his website. He wanted to help people to earn money.
He knew that people have many questions regarding money management and various other questions that only a person with sound knowledge can answer. So, he understood the cause and got a team of writers for him to write the content.
He said that his business was prolonged for the first 6 months and his earning was very less due to low traffic. Moreover, he mentioned in an interview that his first revenue was 11 cents. Surprised?
You might be wondering that after working hard for 6 long months he just got only 11 cents. At this stage, most guys often quit, but this guy had guts and never quitted.
But how did he cover his journey from 11 cents to 102.5 million $ over the years? Let’s understand this. To understand this part, we need to have a dynamic overview of how this content builds over time.
Suppose you write a blog post and that blog post has nearly 50, 100, or maybe 200 visitors a day. He understood the dynamics behind how growth actually works with blog posts.
He actually started answering the questions which people used to ask on the search engines. He used to analyze the keywords which are trending and started working in that direction. But now you might be bothering how he actually started getting that much money.
Ok, here we go. He focused on the Adsense platform. It is basically a platform that allows you to put ads on your website by Google. See, when Google puts an ad on your blog and when this ad is clicked by the users, Google pays you some amount paid by the advertisers.
Thus, the revenue is on a per-click basis, and these are the advertisers who are making the fortune of the bloggers. For example, if he has a blog post with a keyword 5% savings account, each time a user comes on his blog post and clicks on this keyword, he gets paid.
However, it is not the same amount as Google cuts a commission on that. So, the cumulative effect of all such keywords used in several blog posts can help you make a good amount.
Thus, gradually he started answering every query of people who used to ask Finance related questions. He built a team of writers who used to write for him and thus started making a lot of revenue from his blog.
He told in an interview about how he succeeded.
The number one key he told was an attribute of empathy. It means he started creating content with which people can identify and relate. Even at the beginning of the video, I mentioned how he grew from 11 cents to an empire.
Because a vast majority is struggling in the same boat to earn that many bucks, Kyle noticed that people who are reading his blog became avid readers and kept coming back. His blog was treated as a source of information about that particular topic. However, he was not getting that much amount from ad sense.
So, he started peeping into CPA marketing. He analyzed that amount he was getting through clicks was not that high. So, he looked deeply into it and saw that selling a course/product on the website has more scope for getting huge revenue.
In an aired interview, the founder said that only less than 10% of blogs have direct revenue generation methods. He used the Goodwill marketing concept to get great revenues.
So, basically, what he was doing, he started giving his free knowledge for some time to all the readers to gain their confidence. It is just like an old saying that a rising tide lifts all the boats. So, Kayle was not there to earn a long match, and he was not interested in earning a quick buck.
But is it means that we can’t make quick bucks? No, it doesn’t mean that. You can do so by carefully looking at what keywords are people searching for, and what type of content they want to consume, and various offers you can put before them.
In an interview, Kayle advised not to focus on a single income source and asked to diversify your income as much as possible. He suggested putting several offers on the blog, try to sell something in it, does CPA and affiliate marketing to enhance your revenue.
So, what we as a beginner can do is look at the work of successful bloggers and analyze what they did. The founder of Penny Horder once said that a smart man learns from his mistake while a wise man learns from others’ mistakes.
Thus we too can get that much big for ourselves by seeing how successful people have paved the path for themselves.
Thus we need to look at the analytics of these people and how they grew that much. Thus, at the end of the conversation, I would like to tell you that these successful people are ordinary people just like you and me.
The only thing that helped them to reach where they are is their die-hard attitude which is unparallel. They just kept on trying till they succeeded in their lives. Sometimes there might be the time that you may not be getting the desired results, but you need to keep on walking on this road and say to yourselves that Yes, I can do this.
So, I presented before you the story of an average guy, how he started and analyzed the market’s need and reached that level. Thus, the conclusion is slow and steady reaches the top.
