For the business owner, the consumer buying process has always been pretty predictable, and it was working so fine. You would never contemplate having a successful business if you knew nothing about the sales funnel and the traditional linear consumer buying process.
For the advertisement and marketing of goods, sales rep. In the golden days of direct mails, users would wait in hope for toll-free ads and get an offer. These all worked great until the “change” emerged thanks to the technological explosion.
With this development, the consumer buying process has ceased to work amazingly like before. Making anyone that is still keeping up with the conventional inverted pyramid sales structure to presume businesses aren’t lucrative anymore.
So, you may be asking, “where is the way forward?” knowing what lies ahead as well as why businesses seem to be moving at an accelerated pace for the “visionaries” is what you will be finding out shortly.
Your Consumers Make a Conscious Search on Your Social Profiles
Gone are the days when you will easily hand whatever you had to your waiting buyers. These days, with the availability of data online, consumers are more informed before completing a transaction. With the coming of content marketing, you are sure to find your target audience, and when they arrive at your page, they want to interact more with you. How? By researching your personality to ascertain the originality of your person as well as your expertise.
They will visit your Facebook profile, LinkedIn, Instagram, Twitter, and other social media channels to check you out. This ability is the beauty of the internet, and everybody can find out all the information they need at the click of a button. Note, your target consumers do all these before the actual buying, and you can’t afford to disappoint them.
Make an Inexhaustible Reservoir of Content
Some of the phrases you are likely to hear these days in the online world are “content”; and now that you have found out that you are no longer pitching sedentary consumers, you need to work double-time. You can’t bear to leave your costumers stranded when they stray into your page after seeing your ads, not a chance.
So, here is what you need to do. Build up your content as earlier mentioned, have a large pool of rich content to satisfy their curiosity when they come checking on you. For each social media platform, you have to endeavor to create content that aligns and promotes your brand positively in the eyes of every visitor. For your websites, you can host webinars as often as possible, offer free eBooks if you can, and develop a personality that projects you as an authority or expert in the field you are selling. With these, you have successfully created a formidable reputation for your brand, and people will always buy from a reputable source.
Your Content Must be Rich
It isn’t enough to wish for content after learning about this but to deliberately create quality content on all your social media channels. Because it is one thing to have a reservoir of content in all social platforms, and another thing to have meaningful content. So, strive for quality and insist on giving value, let it be your philosophy in creating the content on your pages.
The Traditional Funnel is Still in Use but Has Been Tweaked
Did you find this caption contradictory? You shouldn’t because the advent of the new age technology did not displace the inverted funnel; instead, it added more meat to it. With the natural urge to check out the authors of the book or manufacturers of the brand, your consumers now bounce from one marketing point to the other.
This is the very act that ditches the traditional linear sales inverted funnel, they can decide to move from the bottom to the side and from the top to the side, and vice versa. In the process, your consumers are bound to build relationships with You as they are likely to leave reviews, questions, feedback, and information on your profile.
An act orchestrated by you to create trust, isn’t it? From there, the responses you will give will gain you their patronage and, subsequently, their loyalty.
You Spend Less and Achieve More
It’s quite unheard of that you could invest less and achieve more before now, but that is one of the gifts of online marketing. With your myriad of rich content in your social media platforms, you can keep your target audience engaged for a lifetime.
They get to learn so much from your product’s benefits, how to use them, marketing and retail options if available, and also why they need to remain glued to your brand. Although these are all marketing hacks, it saves you huge dollars. From one video of “how to leverage effortlessly,” you can generate hundreds of subscribers and purchases altogether, and that is cool!
So far, you can confirm that the new media has more astounding promises than the conventional marketing process. And that the consumer buying process has indeed evolved for good, making it pretty easy for both the producer and the consumer to interact with each other and build trust for a lifetime buying relationship. It is also rewarding knowing that content is crucial in growing your business as consumers crave content before completing the buying process. More so, you need rich content as your consumers now bounce through the marketing funnel and not linear as anticipated.
