Even a complete beginner can start making money with Youtube shorts this 2022 as long as he can understand the mechanisms of how things work. There’s nothing impossible these days with the power of the internet.
Short-form videos are pretty popular these days and the largest social media platforms are adopting them on their very own podium— Facebook reels, Instagram reels, TikTok, and of course, YouTube wouldn’t let themselves go out of date by creating YouTube shorts.
Compared to the usual long YouTube videos, YouTube shorts can attract more traction way more quickly than the others. This is because shorts are usually based on trends, entertainment, education, and the algorithm that YouTube shorts use is different from long-form videos.
The long-form YouTube videos algorithm has something to do with search engine optimization (SEO) and people are actually searching for these videos. On the other hand, YouTube Shorts’ algorithm works like TikTok and is based on the people’s interest in the talking point. People coming across YouTube Shorts videos has nothing to do with the title and descriptions, but solely with the popularity of the video.
Now, we are left with this question, “How can we leverage this enormous short video trend?”
How to Build YouTube Shorts Channel
Building a YouTube Shorts Channel isn’t as complicated as you think it would be. In fact, it’s so uncomplicated that even beginners will not have a hard time.
1. Pick a niche market to focus on
The first decision that is made in starting any business is always accompanied first by the question of “what kind” of business to put up. The reason for this would be more apparent once we understand what niche means.
The Merriam-Webster Dictionary describes niche as employment, place, status, or activity for which a thing or person is best suited. Essentially, every individual is better off finding and trying business to the niche they are best suited for.
In starting a business with YouTube Shorts, the niche market could be gardening, business, motivation, weight loss, mindset, general trends, news, or any big industries that might make you a pretty good amount of money.
2. Do not create content yourself
You do not need to create content yourself. All you have to do is to begin copying and pasting shorts from other places and build them onto your channel. It would probably be better because the way the algorithm of Shorts works is based on popularity.
If you have no presence online, don’t have any idea how to create Shorts, and the video you created isn’t entertaining— it’s less likely that your channel is going to grow.
Look for popular Tiktok videos and use SnapTick to download the video without any watermark. After that, you can upload the video on YouTube Shorts. Of course, since you are using other people’s videos, do not forget to give credit to the real owner of the video. Doing so would keep you out of trouble.
3. Can You Make Ad Revenue from YouTube Shorts
Even if you build out YouTube Shorts Channel or grow it into millions of followers, you would not be able to earn ad revenue from it like the usual long YouTube videos.
The only way you could make big bucks from YouTube shorts is by posting in the community section of the platform.
Go to your Shorts channel and check out the community and create community posts. Each time you post in the community, your followers will be able to see your posts and what you can do is drive them in different directions. This is where affiliate marketing will enter the scene.
Things might change a lot this 2023, though. YouTube is about to throw the switch to monetize Shorts content and share revenue with creators.
Starting in 2023, YouTube Shorts-focused content creators can apply to be part of the platform’s revenue-sharing program if they have at least about 1,000 subscribers and an insane 10 million views in the past 90 days.
According to the VP of creator products at YouTube, Amjad Hanif, the new partners will enjoy all the benefits that YouTube offers including the different ways how to make money like Fan Funding and revenue.
By next year, advertisements will appear between YouTube Shorts videos in the feed. Each month, the revenue from the advertisements will be computed together and paid to Shorts creators, covering the cost of music licensing for songs used in the clips.
Creators will keep 45% of the revenue from the overall amount allocated to creators. This is distributed according to their share of total Shorts views. No matter if the creator uses music or not, the revenue share will remain the same.
Aside from revenue sharing, you can also make money with YouTube Shorts by doing promotions for other people and by affiliate marketing.
How to Grow Your YouTube Shorts Channel
The best way to grow your YouTube Shorts is to just do it yourself. It would only take you a few minutes to go to TikTok and find the right channels to download videos from. After picking a video, use SnapTick to download the video without any watermark and then post it to your YouTube channel.
However, if you have very little time on your hands, you can hire freelancers to do the work for you. Ask them to upload about one to two videos on your channel for $200-$300 a month. This way, you will be able to grow your channel on autopilot.
