Are you an aspiring copywriter who wants to land a role in the literary field? Or you’re probably a struggling writer that cannot convert ads into sales.
Whatever your current role is, you have to remember that copywriting has something to do with triggering an emotion to make a smart move. Well of course, this smart move is purchasing your product or services. It doesn’t necessarily have to be academically. Everyone can learn and do it!
If you’re a beginner who doesn’t have prior knowledge in writing a sales copy, here are the three simplest things you must consider in writing a sales copy that converts.
1. Write The Way You Talk
It’s another term for conversational. Unlike the academic writings you’re required to write in school, an effective sales copy doesn’t have to be formal. In fact, you say whatever you want to describe or talk about in your writing as long as it is related to the message you’re sending.
Imagine talking to a friend, informing them about specific things, suggesting better ways to do it, and even warning them if they may tend to go in the opposite direction.
It’s all about transferring emotion, building trust, and conveying a message that would lead your prospect in finding interesting and leading them to an action call. And the best way to land your message is going through the simplest term that anyone, at any age, can understand.
2. Read it Out Loud
Reading it out loud can help you determine which parts are accurately interesting, and which part is a bit ‘meh’ or disappointing.
According to the University of North Carolina – The Writing Center, reading out loud can help you “your brain gets the information in a new way, and you may notice things that you didn’t see before.”
This step would help you realize if there are grammatical errors, misspelled words, and check if you use the appropriate tone. This time around, you can get back on what you’re doing, and scan the chunks that need changes while retaining the best parts.
You can even resort to a friend that would read them for you. If you’re a bit shy, you can record it yourself, and hear out what you’ve written.
3. Make Use of Copy Connectors
We can describe copy connectors as transition words or conjunctions. These are used to lead the readers into the next line, and the line after it, until they would continuously read your copy.
Copy connections can be illustrated as a bridge. It connects one phrase from one another. All you have to do is to get the last thought of the last line, and recreate that thought on the next first line.
It’s a connection to get the readers hooked to what they are reading until you can lead them to make a purchase or act immediately. Some examples are “for example, in instance, let me explain’, and thereof.
These are the words or phrases that would manage your readers to understand what you’re saying, and continuously help them to finish what they started. But overdoing it may sound a little bit awkward so make just you put just enough copy connectors to make things interesting.
Others are struggling to find a better way to start off their copywriting careers while others keep forgetting about the simplest part in writing. The following three steps don’t have to be complicated. In fact, these are the simplest pieces of advice you can get from a copywriter.
But if you think you can pull these off, you can resort to my 12 Essential Rules for SEO Copywriting in 2020 if you want to flourish your interest in the current rhythm of Copywriting for this year. By the next time you write your next sales copy, make sure you follow these guides, and share with us your experience!
