In a digital way of doing and promoting your business, email marketing has been prevalent nowadays. Whether you’re running a passive income or not, this tool is critical yet creates big opportunities for entrepreneurs. How does this work?
When you opened a website of a certain company, one large message will usually pop at the center of the screen asking whether you want them to send you a newsletter now and then. This is what we call ‘Email Marketing’ which is associated with digital marketing strategy as one website or company sends an email to the customers.
However, this strategy will force you to spend tons of money and time for it to work effectively. We will now discuss the 4 Usual Myths or Things that you need to get aware of before entering Email Marketing.
Myth 1: Pay for Expensive Solutions
Many marketing software and companies would encourage you to use expensive tools that will make it easier to access, engaged and manipulate your website. Some tools would include tracking people’s behavior on a website, checking emails that are opened by the customers and see if you could send them more based upon that track. There is also called an ‘Automated Work Flows’, where you could see if a certain customer opened the email already. Afterward, you’d want to send them more newsletters every week. But the question is, would you need it?
It’s true that these kinds of software would help you save lots of time and energy especially if you work in a passive income where you’d want to get things done simply. Despite the helpful tools it affiliates with, this would cost you much money than the amount that it could give you through the Return of Investment (ROI).
But what if, you really need a tool that could help you in reaching out to your customers? Find an alternative software or way of accomplishing this. For example, you might be struggling with the segmentation list. Well, you could do it simply by helping the users sign up forms based on the articles they clicked. When they’ve signed up, they would end up in that particular list and they’re segmented already. Easy isn’t it?
Expensive email marketing solutions such as Infusionsoft and Convert kit would cost you $379 per month or more. You could always find an option that works more and costs less. Find something that charges you by the number of emails you send instead of the people you are sending it to. Everything that we could ever want or more and sounds way less.
Myth 2: The Bigger your Email List is, the Better
Have you ever wondered why email marketing companies would want you to have a big list? It’s because they are charging you based on the people on your list, not upon the emails that you send. The more the people on the list, the more the money they could get.
You need to focus on the emails rather than the list since you are paying almost 80% of it every month. There would come a time where the customers would put you on spam, the emails are bouncing back or they were unsubscribed already yet the company is making you pay it. Getting hundreds of thousands of subscribed customers yet inactive would just give you more money to waste instead of simply focusing on those who are active and keeping them with the updated newsletter.
They’re not engaged yet this engagement could turn into income. It’s a bit excruciating to delete contacts but you just got to do it!
Myth 3: Lead Magnet Mentality
Many entrepreneurs focus more on the magnet or the so-called ‘one-lead magnet’ for their website. It is an incentive that marketers offer to captivate the customers in exchange for their contact information. You’d always think of an effective lead magnet into getting people to add on your list.
Customers must permit you to send them an email. Once it was activated, the first and the guide you could give them is the one that gets them to the lead magnet. Remember that people won’t simply give you their contact information or their email address without getting a benefit from it even if they like your brand.
Despite this, once they’d allow you to do so, you would start to owe them. As a marketer, it’s your job to give them a compelling reason to do so. The thing is your newsletter itself is the hidden lead magnet. Customers are going to be happy because it’s not a spam mail. It’s something beneficial and helpful for them. The key? Entice
Myth 4: Would you really be Needing an Email Marketing
It’s true that entering the email marketing world creates a huge opportunity for marketers or digital entrepreneurs, however, there are tons of negatives it includes such as the costs it might consume and time it could take.
If your only reason behind this is because of the pressure of your fellow marketers, don’t just jump into it. Try valuing its advantages and disadvantage for you. One tool or strategy could be effective to others but this doesn’t mean it could too for you as well.
Try to keep things simple if you’d want a passive income website just like the majority. Everything that you do, always focus on the value of your website since this is where you’d be getting the payment for it. Why not try to create value for your customers beyond what they could already get to your website ?
An email list is critical. People should be willing to buy your product. Think of the number of customers that would be interested in going to open your lead magnet or your newsletters. If it doesn’t have the added value they’d want to check, what could they get then? Are people still going to stay subscribed? And even if they do, how many are actually going to open?
There’s no denying that email marketing is an effective strategy most of the time. This is why it’s fine whether you’d want your company or website to enter this field. However, it’s also a smart thing to analyze the pros and cons it affiliated with not just for your customers but for your company as well. It’s not bad if your website doesn’t add the newsletter feature just like the rest of the passive income businesses. But it’s better to follow and keep up with all the myths listed above and apply it in your email marketing plans as well.
