We’re in for a wild ride in the ever-changing world of marketing, and staying ahead of the curve is the name of the game. In this article, we’re gonna lay down some killer marketing predictions for 2023 that will give your business the competitive edge it needs to crush the competition.
From cutting-edge technological advancements to shifting consumer behaviors, these predictions offer valuable insights for savvy marketers looking to make informed decisions in their strategies. By staying in the loop with the latest trends and opportunities, marketers can position their businesses for success in the ever-evolving digital landscape.
We’ll dive into topics such as data collection prediction, voice search prediction, live shopping prediction, social commerce prediction, podcast advertising prediction, and much more. Buckle up and get ready to stay ahead of the marketing game with these insightful predictions for 2023.
1. Brands are gonna ditch third-party data like yesterday’s news.
It is expected that an increasing number of brands will start to shift away from relying on third-party cookie data. The end of third-party cookies on Chrome, one of the most widely used web browsers, is set to begin in 2024. This will provide an extra year for businesses to adapt their data collection strategies. While there may be potential delays, the likelihood of this change happening in 2024 is high.
However, savvy marketers don’t have to wait until 2024 to make adjustments to their data collection practices. It’s essential to get a leg up on things right now and proactively prepare for the shift.
Brands can start exploring alternative methods for collecting and utilizing data in a privacy-conscious manner. This could include strategies such as first-party data collection, building direct relationships with customers, and leveraging technology solutions that prioritize user privacy.
The transition away from third-party cookie data is an opportunity for brands to prioritize customer trust and engagement by adopting more ethical and transparent data practices.
By staying ahead of the curve and proactively adapting to the changing landscape of data collection, brands can ensure they continue to effectively target and engage their audiences in a privacy-compliant manner, even before the official end of third-party cookies on Chrome in 2024. It’s time to take action and prepare for the future of data collection in 2023 and beyond.
2. Voice search will be on fire and it will not slow down anytime soon.
Voice search is on the rise and it’s here to stay! Sales from voice search reached a whopping 40 billion last year and are projected to soar above 50 billion this year. It’s clear that consumers are loving the convenience of asking their devices for information.
If you wanna ride the voice search wave, listen up. First, make sure your website loads faster than a cheetah on caffeine, ’cause slow loading times are a major buzzkill that can tank your visibility in voice search results faster than you can say “Hey, Siri!”
Next up, your content game needs to be on point. Create concise and informative content that directly answers the questions users might ask through voice search. Long-tail keywords are your besties here, so sprinkle ’em in like confetti and watch your relevancy skyrocket in voice search results.
And don’t forget to get conversational! Users are asking questions, so optimize for question-based keywords that mimic how people talk. Tools like AnswerThePublic can help you dig up these gems. Keep your answers short and sweet, like a punchline in a comedy show – one sentence is the sweet spot for voice search success in 2023
Voice search is the real deal in 2023, and to rock it on mobile devices, you need speedy websites, snappy content that answers questions, killer long-tail keywords, and conversational question-based optimization.
3. Live shopping is gonna take the marketing world by storm.
Live commerce, also known as live shopping or social commerce, is a marketing trend that is expected to soar in 2023. While it has already gained significant traction in China, where it is predicted to generate a staggering $387 billion, it is also gaining momentum in the United States.
In China, live commerce has become a massive phenomenon, with consumers eagerly tuning in to live streams hosted by influencers and brands to watch product demonstrations, interact with hosts, and make purchases in real-time. This has created a new shopping experience that combines entertainment, social interaction, and commerce, resulting in skyrocketing sales.
Although live commerce hasn’t reached the same level of adoption in the United States as in China, it is catching fire. More and more influencers and brands are realizing the potential of live selling as a powerful marketing tool.
When influencers are part of the live selling process, it can be a game-changer. Influencers bring their loyal followers, engaging personalities, and authentic product endorsements to the table, creating an immersive and personalized shopping experience that resonates with consumers.
The unique combination of live interaction, real-time product demonstrations, and the ability to ask questions and receive immediate answers creates a sense of urgency and excitement among consumers, leading to increased engagement and conversions.
The live nature of the format also fosters a sense of community and trust, as consumers can see the product in action and get real-time feedback from the influencer or host.
As we look ahead to 2023, it’s clear that live commerce is set to take off in the United States and beyond.
4. Social commerce is gonna be the boss of conversions.
Social commerce is predicted to be a dominant force in the marketing landscape in 2023. With 54% of users utilizing social media for product research, it’s crucial for businesses to leverage social media as a powerful platform for showcasing their products or services.
Since more than half of users use social media for product research, it’s high time for businesses to leverage social media as a powerhouse platform for showcasing their products or services. And the key to driving conversation and engagement? Killer content formats, of course!
For instance, unboxing videos, where customers film themselves opening and using a product for the first time, have gained significant popularity across social media platforms. Unboxing videos provide an authentic and relatable way for consumers to see a product in action and hear real-time feedback, which can influence their purchasing decisions.
In addition to unboxing videos, customer reviews, and testimonials are also powerful tools for social commerce. Encouraging customers to share their experiences and thoughts about a product or service on social media can provide valuable social proof and influence other potential customers.
By featuring positive reviews or testimonials on social media, businesses can create a positive buzz around their products or services and drive conversations among users.
Social media can also be used to highlight the ways in which customers are using a product or service. Businesses can share user-generated content that showcases creative or unique ways customers are utilizing their products or services. This can inspire other users to try similar approaches and spark conversations around the brand.
5. Podcast advertising is the next big thing.
Get ready to put your marketing dollars where your ears are, because podcast advertising is about to explode like fireworks. With the rise of on-demand audio content and the growing popularity of podcasts, advertisers are finding new ways to reach audiences in a more intimate and engaging way.
Podcast advertising offers a unique opportunity for brands to connect with listeners in a less intrusive and more organic manner. Instead of interrupting their favorite shows with annoying ads, podcast ads are woven seamlessly into the content, like a secret ingredient in a recipe for success.
And the numbers don’t lie! According to recent research, podcast advertising spending is projected to reach a staggering $2 billion by 2023. That’s a lot of dough for your audio marketing efforts! From sponsored segments to host-read endorsements, there are endless creative possibilities for brands to make their mark in the podcasting world.
But don’t just slap your logo on any ol’ podcast and call it a day. To truly stand out in the crowded audio landscape, savvy marketers need to think outside the box and create ads that are entertaining, relevant, and memorable. Think of it as an audio Super Bowl commercial but without the inflated price tag.
