Pay-per-click (PPC) advertising has become an indispensable tool for businesses looking to drive targeted traffic to their websites and generate leads or sales. With the constantly evolving digital landscape, PPC strategies are constantly changing. Marketers must stay updated with the latest techniques to achieve optimal results with their PPC strategy.
As a seasoned digital marketer, I have experimented with various PPC strategies and have narrowed down my top 5 favorites that have consistently delivered impressive outcomes.
In this article, I will share these strategies that have helped me achieve outstanding PPC campaign performance and drive exceptional ROI. From leveraging audience targeting to optimizing ad extensions, these techniques are tried and tested and are sure to provide valuable insights for fellow marketers looking to enhance their PPC game.
So, let’s dive into my 5 favorite PPC strategies and explore how they can elevate your digital marketing efforts to new heights.
Launch Retargeting Campaigns as a PPC Strategy
Imagine this: you’re scrolling through Amazon, eyeing that fancy gadget you’ve been drooling over. You add it to your cart, but before you hit that checkout button, you get distracted and leave the site.
Next thing you know, as you’re casually browsing the web, you start seeing ads for that very same gadget. It’s like they read your mind, right? Well, not quite. It’s actually something called remarketing or retargeting, and it’s a game-changer in the world of PPC advertising.
Remarketing is a nifty tactic that allows businesses to target visitors who have already shown an interest in their product or service. Studies show that when you retarget a familiar visitor, they’re a whopping 70% more likely to make a purchase from you instead of your competitors.
So, how does it work? Essentially, when someone visits your website but doesn’t convert, you can use remarketing to send a signal to platforms like Google or Facebook, saying, “Hey, this person checked out our product, but didn’t pull the trigger. Can you show them ads for it to nudge them towards making a purchase?”
It’s like a gentle reminder that keeps your brand top of mind and gives visitors that extra push to come back and seal the deal.
Remarketing is a powerhouse strategy that works wonders for both B2C and B2B companies. It’s a highly effective way to boost conversions and maximize ROI.
If you’re looking to amp up your PPC game, don’t underestimate the power of remarketing. It’s like having a persuasive salesperson who never sleeps. It’s constantly reminding your potential customers that your product or service is worth their attention.
Hop on the remarketing bandwagon and watch your conversion rates soar to new heights!
Leverage a Cross-Channel Approach as a PPC Strategy
Google Ads is like the reliable old pal of online advertising, but sometimes you need to shake things up and add some new buddies to the mix. Think about it, you’ve got a whole squad of platforms waiting to join the party – Facebook, Instagram, TikTok, Snapchat, Reddit, Pinterest, and the list goes on!
But here’s the juicy part – it’s not just about using them all. It’s about being a mastermind and taking the insights you gain from one platform and applying them to others. It’s like a brilliant game of cross-pollination, where your learnings become the secret sauce to make all your ad campaigns sizzle with efficiency, and watch that sweet ROI soar!
First things first, do your homework! Get to know your audience like the back of your hand on each platform – their likes, dislikes, and quirks. Then, get creative and tailor your ad campaigns to fit each platform’s unique vibe and audience demographics, all while keeping your messaging and branding on point across the board.
But here’s where the real magic happens – the power of cross-channel learning! Take notes from one platform and apply those insights to others. It’s like unlocking a treasure trove of data-driven strategies.
For instance, if your Facebook ads are slaying with certain creatives or keywords, why not give those a whirl on other platforms too? It’s all about optimizing your game plan based on performance data.
Design Mobile Friendly Landing Pages as a PPC Strategy
Mobile is where the action is at, with over 50% of clicks happening on those tiny yet mighty devices. It doesn’t matter if you’re in B2C or B2B, mobile is the real deal.
Here’s the deal – your landing pages need to be optimized for mobile, and they can’t just be a copy-paste of your desktop pages. Oh no, that won’t cut it!
Designing mobile-friendly landing pages is like tailoring a sharp suit for your PPC ads. You need concise and impactful content that looks sleek and appealing on a small screen. Think of it as delivering a laser-focused message that hits the mark with mobile users, capturing their attention and driving them to take action.
Whether it’s images, videos, or snappy animated gifs, make sure your message shines through on mobile. And hey, responsiveness is key! Your landing pages need to adapt like a chameleon to fit all those different screen sizes, from five inches to ten inches.
When your landing pages are mobile-friendly, it’s like a perfect match with your PPC ads. They align seamlessly with the user experience, resulting in better ad performance. Mobile users are more likely to engage with ads that lead to mobile-friendly landing pages, translating into higher click-through rates (CTR) and conversion rates that make your ROI soar.
Use Neil’s Google Ads Creator as a PPC Strategy
Time to work your magic with some Google Ads. Head over to neilpatel.com, and check out the tools navigation link. You’ll find the Google Ads Creator waiting for you there, ready to dish out some invaluable insights. Can’t spot it? No worries! You can also find it at the top of neilpatel.com/blog or in the footer of the homepage.
Once you’re in, get ready for some eye-opening revelations. The Google Ads Creator will spill the beans on everything that’s not quite right with your ads and show you how to fix them. It’s like having a personal ads guru giving you the lowdown on how to level up your Google Ads game.
Choose Your Campaign Type Wisely as a PPC Strategy
The world of digital advertising is brimming with options! From search ads to display ads, social ads to Google Shopping ads, and even ads within Instagram stories – the possibilities seem endless. It’s like a buffet of ad types to choose from!
But with great options comes great responsibility. It’s crucial to test out different ad types and be mindful of the channels you’re using. For instance. If you’re running ads on Snapchat, you can leverage the copy you would normally present on a landing page and put it directly on Snapchat.
This way, people can see your message right there, and if they’re interested in learning more or making a purchase, they can visit your site. By keeping the pitch on Snapchat, you’re maximizing the exposure of your message and increasing conversion rates.
In a nutshell, being mindful of the channels you’re utilizing allows you to adapt your advertising and marketing strategies accordingly. Each channel has its own unique dynamics. And tailoring your approach to suit those nuances can work wonders for your campaign’s success.
So, embrace the diversity of ad types, but remember to be strategic and adaptable in your advertising endeavors. It’s time to make your brand shine across different channels and drive remarkable results!
