With the development of Amazon SEO as an effective advertising engine to reach customers, the Marketplace currently brags a whopping 2.5 million sellers within the platform.
Looking back at Amazon’s launch of the Marketplace back in 2000, we’re amazed at the number of people that it helped evolve into a full-grown eCommerce entrepreneurs. From stay-at-home parents with small businesses to big household names that consumers have come to love, Amazon surely has done a great job in catalyzing eCommerce’s success.
Have you heard of the advertising triathlete? Basically, it is people who are talking about Facebook Ads, Google Ads, and Amazon Ads.
Although it’s already given that Amazon is an enormous money-making platform that salespeople cannot overlook, the level of competition is now off the charts. Entrepreneurs must go the extra mile by keeping up with relevant updates and hope they remain ahead of their rivals by employing the best probable Amazon product SEO strategies.
Amazon is a powerhouse. The sad part is, marketers are taking this powerhouse for granted, especially when it comes down to search engine optimization (SEO).
Most marketers think that a comprehensive Amazon SEO guide for beginners would be quite difficult to explain in a single article. This is because search engine optimization is a tricky game to play mostly in a competitive eCommerce condition.
But no worries! This copy would help you understand all the basics you need to assist you to optimize your Amazon listings so that they can rank higher on Amazon search.
The Amazon SEO Ecosystem
Beginners on Amazon often ask, “What is Amazon SEO?”
By definition, Amazon Search Engine Optimization (Amazon SEO) is the process of improving the overall quality of an Amazon webpage to drive substantial traffic. It increases the visibility of a listing within the platform.
With Amazon’s A10 Search Engine, businesses — big or small— are given the chance to rank high and sell more products. Amazon A10 is a powerful tool to take down a peg and help you be a step ahead of other businesses. Well, if you know how to use it strategically.
However, there is this notion among new entrepreneurs that Google’s search engines are still way more efficient than Amazon’s. This isn’t backed up by any study, though.
According to a survey conducted by Bloomreach, about 55% of consumers spend more time looking for products on Amazon compared to Google. This only shows that Amazon has grown into a massive eCommerce platform and a go-to search engine in one.
Those who understand the method of Amazon’s SEO work will yield significant results and their products will rise to the top of the marketplace’s search results.
Two Main Components of Amazon SEO
It is important to understand that Amazon search engine optimization has two main components:
1. Keywords
Keywords are phrases and words people look for when they are exploring something online. Hence, it is important that you know how to target the right keywords.
Think about the products you are offering and try to put yourself into your target customer’s shoes— what phrases or words will they type into the Amazon search box to locate the product they want? Once you look at sales through this perspective, you will begin to see a pattern in how your target customers find products like yours.
2. Sales Velocity
Sales velocity integrates vital metrics from both sales and marketing. When you keep an eye on your Amazon sales velocity, you will be able to gauge the efficacy of your overall selling approach.
Amazon defines sales velocity as the dollar number and number of seller account transactions in a particular given month. With sales velocity, high sales are the indicator of ranking since the Amazon algorithm analyzes sales results and boosts the sales rank for products to sell well.
Essentially, the more you sell, the more likely you are to rank in the search engine.
The sales on Amazon are largely impacted by a combination of factors: what you supply (content and products), and how you market those products (advertising and promotion). Amazon sales velocity denotes a perfect equilibrium between these factors. Sales increases through a virtuous cycle or flywheel effect.
How to Rank High on Amazon
Give your listing a slight boost by modifying these fundamentals that will increase our profitability, maximize your sales, and increase velocity. Here are some tips you to follow:
1. Optimize Your Title
In order for your title to perform well, you would need to include some things in your title. This includes the name of your brand, model type, and number, product type, size and quantity, power output requirements, color, and design. These elements should be mentioned in the title for a complete description of your product.
The more specific you are in defining your product, the better you’ll do in sales.
2. Optimize Your Description
It is necessary for you to use detailed information about the features of your product to help customers find, evaluate, and purchase products. You could also stress specific product information not located elsewhere in the listing.
In general, keep in mind the best practices for listing quality and check the product listing guidelines for specific rules, policies, and restrictions. It’s important to also make a careful self-examination of your product before specifying its condition. Make sure to review the condition guidelines for prohibited and unacceptable items.
Try to use A+ content (also known as enhanced brand content) to feature your product in a unique way. Use a unique brand story, enhanced images, and text placements that may result in higher traffic, increased conversion rates, and increased sales when used correctly.
3. Use Quality Images
Quality photos help customers visually compare and evaluate key features of your product. Make sure to use not just one image but many of them to help the customer see the product from a different angle and persuade a customer to choose one search result over another.
A good image could stimulate a customer’s imagination and inspire them to make a purchase. With Amazon Seller App, you can optimize your photos for your listing photography. You have the option to edit images automatically or manually.
