If you have an online page or website, you probably want to double or triple the number of people that click on your site, only because it has a direct connection to how many people actually see the product or service your business is about. In relation to this, we’re going to be highlighting how you can double your page views, conversion rates into an email list, clicks to affiliate links and info purchases on your products with the same number of clicks and people currently on your website. Now you can do these and more by making your website entrapping to your visitors so as to keep them glued to your content and products. To do this, we’ll be highlighting strategies used by Google Analytics to check the entrapment tendencies of sites.
Google Analytics strategies
• Bounce rate
• Exit rate
Let’s start with these two:
Bounce rate
This is the percentage of a page’s sessions on your website. In simple terms, it’s the rate at which visitors leave your site. People consider a high bounce rate to mean a bad thing, it symbolizes that visitors leave your page almost as soon as they arrive. But it could also mean that these visitors have found what they were looking for in your site immediately they arrived. So it could be good or bad depending on the type of content your site hosts.
Exit rate
With the exit rate the number of viewed pages do not matter. What matters is which of these viewed pages was the last the visitor saw before leaving the site. It’s kind of like the measure of the end page of your site. To improve your exit rate, you’ll need to sort your pages by exit rate and then revise the pages which have higher exit rates (We hope this makes sense to you).
The next strategies include:
• Pages per second
• Session duration
• Time on page
Pages per session
This is simply the number of pages viewed by a user during one session. If your pages per session are 1.2 to 1.5 it means you have a sizeable amount of visitors and you’re doing good with them, if its 1.8 and above, then you may as well not have the need for this article. However the pages per session statistic, if it is not manipulated through users going through irrelevant pages just to meet their required destination, it is a very valuable metric to actually seeing how users go through your site.
Session duration
This is the duration of time a user spends on your page. However, Google doesn’t track this by calculating the amount of time a user spends on a particular page before leaving. It rather times it based on the user’s clicking to another page.
Time on page
This strategy only takes the users that made it to other pages in your site.
Now, these are strategies which Google uses to track how long people stay on your site or how sticky your site is. However, to improve your site’s stickiness you’ll need to incorporate the following tips.
How to improve your site’s entrapment
1. Sell every link. Don’t just put links out there, compel your visitor to actually click on it
2. Find a reliable way to contact after leaving. You could use emails, podcasts or browser notifications.
3. Add binge content to your site. You’ll need to create teeth sinking content which will excite the user. Also, you can go back and sell links on this binge content.
In summary, you want to build on the number of people that view your site and then make them reluctant to leave your site. These tips will help you increase clicks, rates and sessions each user makes.
