Blogging is fun. Yet, if you are seeking to make it a profitable business, you might find yourself getting frustrated if you get always get low traffic on your website. With over 150 million blogs online, only a few of them actually build a loyal community that regularly reads their blog, increasing the traffic.
Aside from building a website, writing and posting a blog, increasing your traffic, and maintaining it is another work you should focus on.
Although most people would say that the most important thing to keep in mind when growing a blog is posting high-quality content on a daily basis, it is more than that. It’s probably one of the key factors, but definitely the only one.
You can post a bunch of articles in a week, hoping they will bring traffic to your blog site, but it barely works. Instead of just giving attention to the “quality” content, you could try posting “epic” works.
You can successfully get more traffic to your blog through the following promotional methods:
Use Guest Post Bonuses
Any savvy marketer would know that guest posting, or guest blogging is a good way to add traffic and backlinks to a blog. To put it in simple terms, guest blogging is writing a blog similar to their field to boost domain authority through external links, build a connection with people in the same industry, increase credibility, and of course, increase traffic.
However, getting people from your guest post to your website is quite a difficult task. In fact, studies have shown that guest posting only attracts about 50 visitors.
So, how do we solve this problem? Simple, guest post bonuses.
Rather than adding links to your site at the bottom of your guest post, you could offer something valuable that would entice people to visit your website after they finish reading your post. People love rewards and bonuses, giving them, some would probably tempt them to visit your website.
Update and Improve Blog Content
Updating and improving all blogs on your website is sure a big work, but it’s surely worth your time and effort.
Timely update of blog posts attracts more traffic to your website, which makes the position of your site increase well. Brian Dean, an award-winning blogger, has claimed that he has increased his website’s traffic by 27.71% compared to the past year. Moreover, he has received 25.71% more traffic, around 410,000 more visitors, which is quite impressive.
To begin with this strategy, you need to browse through your oldest blog posts up to your very first post. After that, look for the articles or blog posts that badly need an update. Perhaps, it was poorly written, or the information is pretty outdated.
Aside from updating ancient or useless info, you also need to make sure that it would be a better blog to read. Try replacing old images with new ones, adding new strategies, and updating everything that needs improvement.
Make the post better than the old version. Do this process for as many blog posts as you can.
Leave Helpful Comments to Other Blogs
You could leave comments to discussions or even just supportive comments to bloggers you want to build connections with. By doing this, your name or website will leave a name on other blogs and their visitors without sounding too pushy.
Publish Content with Data
Blog content with data presented would help our blog look more professional and credible, making it stand out.
However, this traffic generator strategy is a bit difficult and costly to pull off. You will need data partners, blogs, crawlers, servers, data points, and a lot more, which is quite stressful and frustrating.
Industry research is harder to accomplish than a simple list post. But with today’s technology, there’s probably nothing too hard.
To make your research pretty easier, you just need to use Google Home and someone who will be willing to put anything to work. Through Google Home, you need to ask questions about your study manually. Then, analyze the data, and everything is done.
Utilizing won’t completely make your research extremely easy, but it would help you do it less difficult. Perhaps, anybody can even pull this off.
Syndicate Your Content on LinkedIn
Facebook is surely way more popular than LinkedIn, but LinkedIn is currently blowing up with about 600+ million users. Despite the enormous number of users, only a few new and used LinkedIn regularly— this would be your advantage because this means that the platform is still unexploited.
As a matter of fact, simply posting a blog — old or new— can help you gain more traffic.
A famous blogger stated that he once reposted content from his blog on LinkedIn, posting the exact thing he posted before, and it impressively acquired 3000+ views. Although this is not much, it’s absolutely nice to have an added traffic through reposting instead of just keeping the old post sitting in your blog’s treasure box.
Cross-Pollinate Your Audience
When someone signs up from your email list, you could send them to a thank you page. The thank-you page should be created with a call to action that suggests new subscribers follow you on social media platforms like Twitter, Facebook, Instagram, etc.
That little button would help you grow your followers.
Blog Post Announcement Newsletters
Newsletters are by far the most used and effective way to promote your new content.
A tip for an effective newsletter? Make it simple. Your newsletter doesn’t need to be flashy, long. You don’t need to put a logo, graphs, images, or anything “too much,” you should only make it brief yet substantial. Include just a quick intro and a link to the blog post.
Personalized Outreach
You must have received a generic email pitch before, and to be honest, you’re not the only one getting these irritating emails. According to studies, there are more people that are using annoying email pitches now more than ever.
Sending the same email pitches to a hundred people is not effective.
To send an effective outreach email, you need to make every single email you will send more personalized.
Reply to Every Comment
No matter how many comments you get— may it be hundreds or thousands— reply to every single one.
The secret to comments is publishing high-quality and substantial blog posts which are worth commenting on. Once you’ve got the comments, reply to them within the first 24 hours after the post went live.
Replying to several comments takes a lot of time and effort, but these replies show that you care and pay attention to your audience. Even just a simple “thank you,” or emoji could already make your readers feel recognized, and therefore would want to be back on your site.
Form a Blog Alliance
Forming a blog alliance means creating a connection or relationship with other bloggers in your industry. This is a very crucial strategy if you really want to improve the traffic of your blog.
Aside from having someone to talk to about writing, SEO tools, WordPress, or anything related, forming an alliance and building a connection would give you a chance to learn some tricks and tips on how you can get more traffic.
Look for a blogger that is at the same level as you are and send them a quick message telling them you’d like to get in touch with them. The more connection you have, the broader your chances of getting useful tips that you can apply to make your blog more successful.
