Online sales are expected to increase dramatically by 2022. As a result, new eCommerce businesses are springing up all the time. But, in this increasingly competitive environment, how do you remain ahead of the pack and position your company for success? Working on boosting traffic to your online store is one of the most important things you’ll need to do.
We’ve compiled a list of eight recommendations for boosting website traffic. There are both free and paid choices available. Some projects, like any other type of planning, necessitate extensive planning while others can be completed on the go.
Perform Research In Keyword
To properly target your audience, you must first understand what people type in while searching for products similar to yours. To accomplish so, you’ll need to conduct keyword research.
Because keyword research is such a broad topic, we’ll just cover the essentials here.
To evaluate which terms in your industry are likely to bring in the greatest traffic, we recommend using a keyword research tool. If you have a limited SEO budget, we strongly advise you to use SEMRush. Try Keyword Generator or Answer the Public if you’re looking for a free tool.
Aside from keyword research, it’s critical to comprehend the purpose of organic traffic. This allows you to figure out why each organic visitor comes to your site in the first place, so you can give exactly what they want rather than wasting time optimizing for keywords that will never convert.
Try looking at the Keywords data in Google Analytics under Acquisition » Search Console » Queries to see what your current organic visitors are looking for on your site and what their purpose is.
Implement All-in-one SEO Plugin
To optimize your website for search engines and attract new customers, you must use an SEO plugin. The greatest WooCommerce plugin for increasing traffic is All in One SEO. It connects with WooCommerce and provides tools to help you optimize your WooCommerce SEO across the board, including:
- Editing the title and meta description
- Image enhancement
- Tools for sharing on social media
- Support for schemas
- Analysis of on-page SEO
Furthermore, All in One SEO allows you to select a focus keyword or phrase for each page of your site and then provides recommendations for how to use it appropriately for SEO on that page. By concentrating on the correct keywords, you can ensure that your website receives the right visitors, who are more likely to convert into leads and customers.
You can also track the performance of the focus keys you set for your pages with MonsterInsights. You may learn more about it in the next paragraphs.
Concentrate on the Focus Keys
It’s critical to focus on one unique keyword phrase on every page in order to make your pages and products as optimal as possible. This phrase is referred to as your “focus key.” Every piece of content on your site should have a focus keyword or phrase.
This will help you optimize the post. When you enter a focus keyword into All in One SEO’s handy focus key box, the plugin evaluates your content to ensure it’s optimized for that exact phrase or word.
Then, using All in One SEO and MonsterInsights, you can track the performance of those keyphrases to observe which ones generate the most page views, which ones have high bounce rates, and so on. Examine which sites or goods are performing well in search results.
Product and Category Pages Should Not Be Ignored
Consider all of your website’s pages, not just your blog’s content. If you run an eCommerce store, you should consider product and category pages as well. The process of optimizing product and category pages is comparable to the process of optimizing blog entries. Everyone requires the essentials:
- A product/page title that is descriptive
- A search engine optimization title
- A meta description for SEO
- A slug that includes your main keyword (s)
- Breadcrumbs
- A product description that is optimized
Your breadcrumbs, SEO title, and SEO meta description will appear in search results, as well as aid in keyword ranking.
Make use of breadcrumbs
Apart from being something delicious, Breadcrumbs are a group of links that show users where they are in your site’s navigation. These links are extremely crucial for eCommerce websites because they indicate the category your website visitor is in, making navigation much easier. These small links are great for SEO as well as being useful to visitors.
Breadcrumbs appear in Google’s search results, and the links assist Google’s crawlers in navigating and categorizing your website’s content.
Internal Links Should Be Added to High-Priority Product Pages
Internal linkages are beneficial for a variety of reasons. Here are a few examples: They make it incredibly easy for users to find their way into your website. They aid in the creation of SEO-friendly site architecture.
They aid in the creation of link juice between material and the improvement of search rankings. You can identify your site’s most important product and category pages and include internal links to them from your authoritative pages. Authoritative pages, such as a popular blog article, already generate organic visitors.
You can use these authoritative pages to transmit more link juice to your high-priority items and categories that aren’t well-ranked on search engines right now. Use a page-specific widget to highlight a particular product in the sidebar, or incorporate relevant links within the content itself.
Learn How Organic Traffic Generates Revenue.
Do you want to know how much business your organic traffic is bringing in?
Looking at the channels report in Google Analytics is a simple method to find out. Navigate to Acquisition » All Traffic » Channels to see the channels report. To limit the report to only organic traffic, select Organic Search from the drop-down menu in this report.
Make sure Ecommerce is chosen in the Conversions dropdown. Then, in the table, arrange your organic landing pages by the number of transactions completed during those visits by clicking on Transactions. You’ll now see a list of the pages your visitors arrive at via organic search, sorted by the number of transactions they complete in the same visit.
Using this analysis, you’ll be able to see which sites are both rankings well in search and generating sales.
On product pages, use Schema Markup.
The best approach to add rich snippets to your search results is to use a product review schema. Implement schema markup on your WooCommerce product pages to display these amazing snippets. The All In One Schema.org Rich Snippets plugin is the best way to add rich snippets to your WordPress site.
Remember that using rich snippets does not guarantee that they will appear in all of your search results, but it does increase your chances.
Check the Site’s Performance
It’s critical to have a quick website, especially with Google’s implementation of Core Web Vitals. If your website is slow, not only will users click the “back” button because it is too slow, but Google may opt to rank your site lower than others with identical content.
As a result, a slow website might be detrimental to your SEO.
We propose the MonsterInsights Speed Test report to check your website’s speed and obtain some actionable tips for correcting any delay.
Final Verdict
We sincerely hope that this article gives you all that you need for your website to make good sales and bring more traffic. Try to implement all that we have mentioned and you are good to go.
