Content creating has evolved so much over the years this is due to the constant innovations with software and platforms that amplify and ensure the widespread of such content to multiple regions of the world. Now in 2019, when creating content, you’ll need to be creative and also really careful. Because in this day and age, society is heavily sensitive to racial slurs or cultural misappropriations. We’ve witnessed how ads made by top franchises had to be taken down because it incited a different meaning or because it nullified the intensity of the idea upon which it was made. Hence with this piece, you’ll get to know how your viewers and followers think and what the general mindset behind creating content in 2019 is.
The perspective
It is genuinely believed that the internet gives a disproportionate advantage to the people who are just starting up and are at the bottom. This is because the cost of entering these platforms used to be blocked or restricted by the people who are on top of the food chain. But now the internet is serving as the gateway to these platforms and in turn it’s favoring the new comers as well. In essence so many platforms which didn’t originally have holdings now do. Take Sound Cloud for instance, they have influence right now. This is because of the amount of users it has. Someone could just put up a song on Sound Cloud or Spotify and based on the creativity of this content, they could become a sensation overnight. It gives the creator and audience all the leverage they need to be independent. There’s no need for any middle man or intermediary between the artist and his audience.
Remember the idea behind creating content especially in 2019 is to have a say, to take a stand. In 1984, MTV didn’t play Michael Jackson’s songs on their platform until CBS, the record deal intervened and spoke up about it. Content creating is all about speaking up through songs, videos, pictures, and articles for something you believe in. Also, as a means to further expand, you may need to branch out to other diverse forms of content creation. This could be YouTube videos, Podcasts etc. Incorporate this to cover all the services you render and make post productions of each service, then release them to be digested by your audience.
Summary
Creating content in this day and age should be done with immense care and careful appropriation of events and cultures if need be. Your idea, vision, and basis for the content needs to flow naturally as most people prefer content which they can either relate to or benefit from. The need for the middle man between you and your audience has been eliminated, thanks to the internet. Harness this power and wield it to create engaging content for your audience. With more platforms on the rise, new comers are being favored over old ones. Using this information, branch out across sites and platforms. It could be LinkedIn, Twitter, Spotify or anyone you prefer and incorporate what you or your brand is about into snippets of content and share across platforms. In essence, the internet is a world class gold mine at the moment and creating the right content puts the gold directly into your barrel.
