We know how tough it is to learn SEO and to write according to its guidelines. Not only do you have to keep track of your website and to continually follow SEO guidelines, but there are also plenty of keywords to choose from (especially if it’s one of your main tactics). So complicated!
But worry no more. Today, we’ll give you an insight about the keywords that you should stop using or to encourage you to use them for a few times as possible!
Generic Keywords
These are the keywords that are the most popular or searchable. It means that people would basically research using these keywords the most.
But the downside is, it has a vast scope of results that would get too competitive, gives you a higher cost, but low conversion rate. These includes the keywords about business, corporation, jobs, and anything in relation.
It’s true that it would traffic to your website but it doesn’t seem to be an effective way of gathering ‘return on investment (ROI) due to the wide scope of meaning. Instead, you can use more specific keywords or the branded keywords which is proven to be more successful in driving traffic.
Competitive Keywords
Competition may include domain authority, page authority, and content quality. It’s not at all bad, but it’s risky. We know that in risks lies in marketing but in terms of SEO, you can always do something to assure it progresses without much competition.
It’ll be too hard to play games or be competitive, especially with other established site in using the same keywords. Instead of your page getting displayed in the first page of any search engines, it may have the risk to get unto other lower pages.
What we suggest is to search how the keyword is doing through the website Ubersuggest. At the SEO Difficulty pop-up, the closer the number to 100, the harder it is to rank for and vice versa.
Keywords that have Jargons
Jargons refer to special words used by a professional in a specific field. For example, in the digital marketing industry, ‘bounce rate’ is the term used when a visitor only sticks to your website for a few minutes then bounces or leaves off without reading the whole content.
For professionals and experts in the industry, they can keep up with jargon. But in order for the beginners to understand, describe it more simply. It doesn’t have to limit into a single word or two, as long as you replaced it with easy-to-understand words or with common expression.
As for ‘bounce rate’, for beginners you can explain that there is a specific term for people who visit your sites then leaves immediately. Replacing jargon with simple words is attracts more audience.
Unrelated Informational Intent and Wrong Intent Keywords
Well, this basically means that the keywords aren’t related to the products or services one offers.
If the website is all about digital marketing and they added something about make-ups and such, then it wouldn’t fit, right? This could also be applicable if your audience had the intent to learn about digital marketing only to read your experience or history about it. Both in the same field yet different intention.
And if your audience viewing your website, do they really want to learn steps to start in digital marketing, the difference between this and other forms of marketing, or just to simply view the definition?
Let’s also include websites giving free information or advice, the chances are, no one would give much money to you because you basically established the word “free”.
If your website is more established, then you can probably go for it. For now, just avoid making these obvious mistakes so your ranking wouldn’t hurt.
Always using a Long-Tail Keywords
These keywords contain words around 3 to 4 longer or more. They basically made up of phrases that are usually longer than the head keywords.
It’s not bad to use long-tail keywords. To be honest, it’s actually recommended since they offer a lower stage of the funnel, lower competitive rate, a higher chance of ranking, and receiving organic searches. You are basically giving out the exact answers on your audience’s question.
But using it more often wouldn’t help in your traffic volume. It won’t grow fast enough for people to see. And adding irrelevant or unnecessary words to it, won’t be helpful.
Consider this, your original keyword is ‘Beginner’s Guide of Digital Marketing 2019 in United States’. You can just shorten it to ‘Beginner’s Guide of Digital Marketing’ then wallah! Your website is what they we’re about to see.
We helped you find the right keywords to rank # 1 on Google, and now, we gave out the 5 keywords we listed are the keywords you should avoid, or use more often. You can try following these suggestions but you also have to gather information, research, observe, and even survey on what would be the most effective SEO guidelines especially the keywords to be used.
