What Google’s Quick Read Test Tells Us About the Future of SEO

Have you noticed an increase in the number of articles on your site that don’t look like they were written just for you? 

Google is testing how fast a page loads on mobile, and it’s using an interesting new method for doing so. If you haven’t seen it yet, Google’s running an experiment called Quick Read. 

Google’s Quick Read experiment is designed to help users understand what can be a difficult task, reading. It is where they let you know in the search results if something is a fast read or not.

If you are looking for more information on the technology that is used within Google to improve its search engine optimization, this article will definitely help explain everything.

Google Quick Read in a Nutshell

As Google has announced a new search engine, the battle for marketing and advertising is rematerialized. The search engine has long been characterized by long esoteric content for long-tail keywords. But, as it is known, Google wants to “make a change”: in the future, Google will give priority to short texts to be able to deliver more relevant user services. 

Online user searches are expected to rise exponentially in the years to come. As more people use the internet and online tools, search engines will adapt accordingly. To make sure people find what they are looking for at a faster rate, Google is introducing a new tool it calls “quick read.” In fact, Google already has this new feature – you just can’t see it yet.

Google is coming for us. As it expands its ranking criteria to include more and more words and phrases, the focus on long articles will continue to wane.

It seems the next step will be to promote short content in the search engine. The Google algorithm change has shown that content quality is what wins this battle. So if you want your SEO strategy to be safe, go short.

Basically, Quick Read is Google’s attempt to improve the speed of its search results. The results are based on whether or not something appears in Google Instant and Play Store apps, which are a huge part of browsing and shopping habits.

This test is designed to help you rank in the future. It’s a great way to be sure that your website is a fast read and easy to use without providing much information on the page. They want you to provide the right amount of information, instead of too much or too little. 

Google’s Quick Read test is a way for them to evaluate the relevance of your content. For users, it will become clear that Google wants to make their own information more readable or even easier to read. It will be good news for those who want their page contents to be useful and informative.

Google said that it will use the Quick Read Test to determine what type of content to show algorithmically. Google has set two important conclusions: (1) If a search query is too long, it will be harder to find relevant content; and (2) Longer queries are more difficult on mobile devices due to the limited screen space.

The Quick Read test appears to be already underway. Brodie Clark shares that he has discovered different ways of presenting the link, with a blue clock symbol with black text, a gray clock symbol with gray text, or the word “Quick Read” displayed in capital letters. 

The reference “<5 Min Read” was also displayed in gray and blue on the results pages. Whether Google intends to use these variations is unclear at this point.

The change of the scheme for ranking pages should not be entirely surprising for many people, as it has been announced for a long time. The Google page rank algorithm is certainly not only about technical capabilities and can be regarded as software that processes large amounts of information from the web. 

This method gives identifying signals to the search engine – signals like decreased load time, a good structure with appropriate keywords, and so on.

There’s a lot of talk about the future of online search engine optimization. Here’s the latest.

What Does Google Quick Read Means for SEO?

Want your information to be found? 

Help people find what they need to search. Just like the title says, the future of SEO is in Google Quick Read. This is an amazing way that Google has integrated a way to understand what you’re talking about in under a minute without actually reading out the 10 minutes it would take someone to read the full article on their site for themselves.

SEOs and content marketers are both about making sure people find what they want and get the things they need quicker than anybody else can give to them. So just by doing that, Google Quick Read means for SEOs to optimize content so that the words are in the least amount of possible sentences.

The future of search engine optimization (SEO) isn’t a long, crappy, 2000-word article that doesn’t directly answer the question but optimized content that gives people the information that they want as quickly as possible. 

Google wants to help people on the internet to get the solution to their problems rapidly. This is why when you type in stuff like Las Vegas weather into the Google search engine, you don’t have to go to a random webpage but instead see the weather right away. 

What Factors Affects Quick Read Labels?

Google has stated that the Quick Read feature will prioritize pages of content that are “easy to read,” and provide information in a format that’s understandable at a glance. When you as an organization are creating content for your company it’s important to make sure that it is easy for customers to understand the message you intend to show them. 

Shortening sentences, creating visual components such as bullet points or checklists, or including images can all help people who need to quickly read your content understand what they need to know in less time.

Here are the factors that affect Quick Read labels:

  • Big and bold headlines
  • Big & Bold Headlines and Subheadlines
  • Bulleted and Numbered Lists
  • Space in Between Elements & Copy Sections
  • Visual Graphics (such as charts)

Digital marketers are aware that Google is giving a Quick Read label to certain pages. The label is given as a hint that readers will be able to quickly read the page’s content if they open it up in their browser. 

It’s something we have done for years ourselves when creating content, but now Google has taken it a step further by marking both internal links and external links as potentially more “Quick Readable” than others.

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