Let’s be honest. No one really starts a YouTube channel just to get 5-20 subscribers.
Anyone who began creating videos on YouTube— may it be to pursue their passion or to make another source of profit— wants to grow their YouTube channel to its full potential. Like, what’s the point of creating videos if there’s really no one watching it, right?
You must’ve tried searching on Google for things like “how to grow Youtube channels” or “how to get more views,” and there’s probably a flood of articles, YouTube videos, and courses that showed you some tips on how you can get started.
But, how about what comes next?
Most articles or videos about growing YouTube are almost entirely designed for people who just launched a YouTube channel, and there are only a few online posts on how subscribers, who already grew their channel, can grow it bigger.
Taking your YouTube channel to a whole new level would not be an easy-peasy task but achieving the goal of having thousands or even millions watching your content is surely worth your time and effort.
Are you psyched up to give your YouTube channel a boost?
If you really want to grow your channel in an actionable time, here are the 7 YouTube marketing tricks you can carry out today:
Focus on Suggested Videos
A lot of YouTubers like MrBeast, JennaMarbles, CaseyNeistat are just some of the several content creators who increased their following using suggested videos.
Suggested videos can be seen on the right side or below of the YouTube video that is currently playing. Suggested videos attract more views compared to YouTube searches.
The key to unlocking the treasure of a thousand viewers is by the use of the sequel technique, where you find a video in your niche that’s currently getting a massive number of views. Then, you create a finer version of that video.
To increase the chance of ranking next to the video that you’re targeting, you need to use the same exact keywords in the title tag and video tags.
Let’s say you are running a fitness channel, and you notice a vegan diet video content with many views. Watch and examine the video carefully and create a better version of it— perhaps, a more informative, engaging, updated, and comprehensive version.
Make your version a full package and have a lot more to offer.
Optimize Your Video with Keywords
After you’ve chosen your target video, you should optimize your video by using the “same” keywords that your target video has used.
Cross-Pollination
The term “cross-pollination” may have sounded intimidating, but this is just a simple strategy, and you must’ve done it too unknowingly. This only means cross–promotion.
A cross-pollination strategy is sending followers that already follow you into another platform. For instance, if you have a big Twitter following, you can cross-pollinate your followers to follow your other social media accounts, including Facebook, Instagram, LinkedIn, and YouTube. Or, if you have a massive YouTube following, you could cross-pollinate them to other of your accounts, and the cycle goes on.
Through cross-pollination, you could grow the following of your accounts equally. Instead of having all of your followers’ surge on a single platform, your audience would grow across every platform you’re in.
You could also promote your video channel when you guest an interview in a podcast or another YouTube channel.
If you rely only on YouTube, you will grow slower than what you are hoping for.
Step Up Your Production Value
When you are just getting underway out on YouTube, it’s okay to experiment. Your trials and errors will show you what works for you and your audience and what doesn’t.
However, once your subscriber starts growing, your production value should grow with it. Suppose you are serious about growing your channel. In that case, you need to consistently improve your YouTube production value, like investing in a new camera, lighting set, mic, or even as simple as writing a detailed outline before you shoot.
This doesn’t mean that you need to go all out immediately on your production, but you have to step it up as you go slowly.
Create BOGPY Thumbnails
According to YouTube Academy, well-created titles and thumbnails can attract more viewers to your channel and spur them on to watch more of your videos.
BOGPY thumbnails are those which are made up of blue, orange, green, purple, and yellow. These are the colors that you won’t find on YouTube frequently. The platform itself consists of red, white, and black, so if you use such colors in your thumbnail, it will just blend into the platform, while BOGPY thumbnails stand out.
Assemble a Team
Building up a YouTube channel is a piece of work— you need to come up with creative topics for videos, a plan for how you will execute it, set up your recording area, shoot, edit, and add animation to the video. You also need to add friendly descriptions, promote every video on social media, and work on the search engine optimization of your YouTube channel as well.
If you’re just starting your channel, it is completely fine to do these things yourself. However, if you want to grow your channel, you need someone who will assist you with these things. Think where you can function the best, and then ask someone to help you with the things you’re having a hard time with.
Outsource on areas of work you are not good at and focus on your area of competence.
Keep this in your mind: Your channel will not grow if you will keep doing everything yourself.
Create a Clear Channel Brand
Ensure that your channel will be consistent in showing a “unique” look that people can instantly recognize. If you want to look professional, your channel should look professional.
Try doing a visual audit on your channel. Do you think your thumbnail, playlist title, channel icon, channel art, visuals, and graphics match up? If not, then start working on it.
Increase View Duration
Having a long view duration on your videos is a good way to get more watchers and subscribers. This is because YouTube automatically promotes video across its platform when you have a video that keeps people watching.
YouTube itself has stated that videos that have a long watching time tend to get promoted on the platform. And the best way to do this? Create longer videos.
Long videos always have a longer video duration compared to short YouTube videos.
For example, there are two different videos that have the same number of viewers. If one of the videos is longer than the other, it will achieve more view duration.
Of course, you should not put too much filler on your video just to make it long. Instead, you should make it a goal to cover everything your audience wants to know about your topic.
Acquiring a lot of YouTube subscribers doesn’t happen by chance. You need to work hard for the results you want to see.
Although you will need to grind harder than the early YouTube content creators, there’s still a chance for you to stand out. This is why you need brilliant and effective tactics in your packet. Building and growing a YouTube channel will not be easy, but if you’re really serious about doing it, nothing will be too hard.
