Social Media Hacks That’ll Improve Your Business

In this global era, the internet is the backbone through which we do pretty much everything. From communication to information sharing to marketing and sales, it is a crucial factor especially now. Being a millennial or a generation X, the odds that you’re part of one social media platform or the other is very high. Facebook alone has over 1 billion daily users, and this is just one app. Assuming you’re on four of these social media applications. You have access to share your content, market your merchandise and get your Google ranking up. Now the question is, with the simplicity of these resources, do you harness it to increase your income? Sadly, not many people actually utilize these platforms for business reasons.

Most people use it as an escape route, to get away from the craziness of the world, others use it to unwind. However, social media can serve more than one purpose, all you need to do is jump on it while it’s advantageous to your business. If you’re unsure of how to go about this, hopefully these hacks can put you on the right path. It’s no secret that many people share content on these platforms and get little to no likes or engagement. It can be like that sometimes and if this is the case with you, you’ll need to update your strategy, luckily we’re here to put you through on that. These hacks are synonymous to Facebook, Instagram, LinkedIn and other platforms. Let’s get right to it.

Hacks to improve your business online

Be responsive

There’s really no rocket science knowledge behind this. If you’re just starting out or even if you’ve got a good following, you have to be more responsive to the engagement on your posts. Most specifically the comments. When someone comments on your post, create further engagement by replying this comment. Most social sites like Facebook, Instagram and LinkedIn value comments to likes. This is because it shows that your post is relatable or engaging, hence to boost the views on your content, do more comment replies. You can even end the reply by asking another question just to get more people commenting and viewing your content. It’s really good for business. Also, ensure that you take the different kinds of people you engage into account and pay attention to their needs by creating content that appeals to everyone across the board.

Be brief

Let’s say you’re sharing content on LinkedIn or marketing your skills on Fiverr, you can’t possibly write like you’re in an essay competition. The goal is to use short and concise sentences to portray your business or skill. More people are likely to go through your ad or content if it’s shorter and easier to read. It’s more like you’re passing your message but still leaving enough for suspense to kick in. This is where the viewer(s) can click on the ‘see more’ link. This will bring more traffic and stir engagement on your LinkedIn profile.

Be social

Don’t just keep shoving your business, product or service into people’s faces constantly. This will chase your followers away. People require something different from time to time. It’s a social app and you’ll need to ‘socialize’. Share a funny post, quote or video once in a while, offer value other than what your business is about. This will keep people interested in your feeds and also get them to hit like, comment, share or subscribe. This way when you do post about your business it’ll get more engagement. It is also important to be insightful when sharing content.

Use stories

Most of these apps have options where you get to share your stories. This is different from the normal posts you would do and it’s great for linking your websites to these platforms. With a simple ‘Swipe Up’ at the bottom of your stories, people can get to see the service you’re offering on your website or blog.

Cross promote your accounts

Assuming you’re on all the major sites and platforms, you can get your followers on one platform to also follow you on another platform. This way they’ll get to see all your new content as soon as you post them. Cross promoting your accounts keeps your followers or subscribers in the loop and gives them unlimited access to your feeds. It’s also a way of leveling the odds because if they didn’t get to see your post on one platform, they can still see it on another.

Use exit popups

You can use this on your website or blog as a last means of advertising and seeking for a following before viewers leave your site. This way you can reel in your visitors into signing up to your content and increase your viewers.

Incorporate videos

Videos are known to stir more engagement than written content or pictures. This is why most companies resort to video content. In these videos, you can even promote your business. This is witnessed on YouTube. Once you indulge these hacks, it’s only a matter of little time before you witness growth in your followers, viewers, subscribers and sales.

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