The #1 Most Important Secret To Grow Your YouTube Channel

With the increasing popularity of YouTube, being a channel owner comes with a lot of challenges. You need to know how to keep your channel running as well as growing. For this purpose, watch-time is of the utmost importance. There are a number of factors linked with watch-time:

• Every time a user clicks into your channel
• Each time a user views your content
• How long are you able to retain a viewer
• How often do viewers come back to your channel

To keep track of all these factors, it’s a good idea to view certain analytics and figures so that you have a better understanding of what’s going on. Putting in this effort will help you gain more subscribers and the more subscribers you will have, the more importance you’ll be given by YouTube. This simply means that they’ll give you access to beta features that other users will not have.

For example, there is a certain YouTube partnership program that allows you to monetize. Initially, you needed 10,000 views to be eligible to join this program but it has now changed to over 1000 subscribers and 4000 hours of watch time. Now this will depend entirely on the quality of your channel content. It’s not just about getting people to notice your channel, it’s about making them stay and want to come back for more. This in turn will keep your advertisers happy and make them want to invest in your channel.

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Building Your Watch-time

So to start off on building your watch time, the most important question is, are you paying attention to the watch time of your videos? Are you looking at the analytics and observing what your drop-off rate is? It’s necessary to know if people are leaving your video within the first minute, that is if you have a high drop-off rate. The number of people watching the video is secondary, first you need to make sure that your content is powerful enough to make people stay and watch a greater percentage of it.

As an example, if you’ve made a follow-along workout video and someone keeps coming back to watch it, this will make YouTube notice you. Another great example of successful content is the 24-hour music channels that people regularly tune in to and watch for a long time. This leads to YouTube giving more attention to these channels and musicians paying extra money to have a premium slot in these videos.

Why is YouTube better ?

So the great thing about YouTube is, the content you create stays there and is easily searchable by viewers. If you compare this to other social media platforms such as Facebook or Instagram, your content easily gets pushed down or replaced with time, but this is not the case with YouTube. Since whatever you post is there to stay, it may even get a boom a couple of months later and gain a lot more views. This makes it a lot more powerful because while other platforms would require you to keep generating new content, YouTube benefits you from both a content as well as revenue point of view.

On YouTube, each video you make is a powerful asset for you, and can contribute to your success. This makes it easier to call it a ‘video estate’, making great videos to generate income. When someone searches for a topic on Google, you’ll see a carousel of relevant YouTube videos at the top. This is a great way for Google to advertise your videos, they’ll never do that for Facebook or Instagram, and that’s what gives YouTube content creators an edge over others.

According to a survey by Forbes, above 80% of all internet will be video by 2020. This means that you can not only use YouTube videos to create content related to entertainment, you can also use it to advertise your businesses. YouTube can prove to be a very powerful marketing platform, and make your business reach greater heights.

Conclusion

By now, I’m sure you must have realized the importance of making your YouTube channel grow. So where should you begin? Start today by looking at the analytics of your videos and observing your current watch time.
As they say, ‘What gets measured gets improved’. See what your watch-time is like right now, and plan ways to increase it. There is undoubtedly a direct relationship between watch-time and your views and subscribers, so increasing your watch-time will lead you to becoming a successful YouTuber in no time!

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