Mailerlite is a marketing software used in building a good number of email campaigns. Marketing is a crucial ingredient in the growth of any company. The company was established in 2005 and has since continued to record outstanding achievements. It is rated as one of the best marketing services business owners can use. In this article, you’ll be learning about the different ways mailer lite helps you build effective marketing strategies.
Mailerlite is very simple to use and effectively transfers newsletters to different clients through free and paid packages. The secure structure for the free and paid platforms offer optimum performance. Its paid packages are cheaper when compared to other mailing services like Mailchimp. The software doesn’t carry out so much automation like Activecampaign; however, it doesn’t fall Short of effective delivery.
MailerLite Email Marketing Software Review
With mailer lite, you can send promotions, emails, and newsletters to subscribers. It automated emails and hosted web pages. In this review, we’ll be looking at the software’s essential features, pricing, and the advantages of having software like this for your business.
Essential Features
I know you’ve been itching to ask what Mailerlite’s email marketing service does. Mailerlite does more than establishing email marketing funnels. It introduces other vital functions that subscribers of a fun-filled journey.
Sending Email Campaigns
These are standard email samples sent to a specified group, not necessarily subscribers. All you have to do is create a name for the campaign, niche down the set of persons you want to receive the mail, then complete the email you want them to receive.
With Mailerlite, all your worries about creating newsletters, email promotions, or even RSS automation get resolved. The software provides a safe ground for the distribution of all forms of email campaigns. There are four types of movements the mailer lite software helps you send.
A/B Split Campaigns
- These are optimized models of emails tested one against another. Optimization should focus on the subject lines of the email, content, or even the name given to the entire campaign.
- Auto Resend Campaigns: This has some closeness to a regular campaign. The difference is that these sets of emails get to persons who didn’t respond to the first mail you sent. It improves your chances of getting more people to click your mail.
- RSS campaign: These are automated campaigns used in making blog posts, adding new content to websites. It is an ideal email campaign for bloggers, web owners, and so on.
Editing Emails, Building Email Templates, and Email Flows
Every email campaign needs an email template to run. Mailerlite provides users with over sixty email templates used in making emails, newsletters, and other campaigns. The limit of free templates available is bigger when pro plans are accessed. You could imagine the stress building a fresh template would cost you; Mailerlite saves you all of that stress. On the Mailerlite software, users can access various templates that range from simple to intricate patterns.
It also creates a unique template to give your business brand a unique identity. A new template will begin by using the drag-and-drop email editor. Users can also incorporate advanced program codes like HTML into building your template. Each template built can be used for a new campaign. The Free mode of the Miller lite software provides as many as 20 templates.
Dynamic content blocks
With the template built, editors are now ready to create the central part of their campaign. The Mailerlite software allows editors to create dynamic content. It also provides for instant personalization of each block of email content. The setback is that you will need to use two blocks of your content targets each dedicated for a separate gender. You cannot vary the design of any block without making duplicates.
A/B split testing
The mailer lite software allows users to optimize email campaigns by using the split testing feature. Users can modify email lines, content, and lots more with the split testing feature.
Grow your audience
The software also allows you to create forms that help acquire more information about a target audience and build more subscribers. Users can also use the targeted pop-ups in making their email list. You can choose to separate your users into various segments and categories to ensure that you deliver the right email content. Email creators can do groupings based on nationality, gender, age, or even country of residence. Each subscriber’s activity on sent mails can also be monitored and used to create groups of active and inactive users.
- Building websites and landing pages.
The mailer lite software gives users the opportunity to make their websites and landing pages. When you create forms, they need landing pages and websites to take subscribers through a funnel to ensure that they get the best service. The hosting features of the platform automation make website creation and hosting a piece of cake.
- Marketing automation.
Who doesn’t love a fair and efficient process to carry out marketing and promotions? You can do simple automation for email campaigns. This way, you ensure that your customers get the message without breaks in communication.
The software also offers value for the amount spent either on paid packages or purchases. The price comparison with other platforms is mind-blowing.
You get treated to regular customer service; irrespective of the issue you would encounter on the platform, customer service agents are always there to solve your challenges.
MailerLite pricing: How Much Does MailerLite Cost?
Mailerlite, unlike other software, provided you with a discount based on the number of subscribers you get. You can have as much as an unlimited number of email promotions and features. The software provides free services for users with up to a thousand subscribers every month. On the open plan, you can have access to many features.
A beginner has access to a live chat system twenty-four hours of the day, the ability to resend emails automatically, and new email templates. The cost of operating the mailer lite software is very cheap and affordable so that various subscribers can use it. After taking a look at the software’s features for a free trial, it is a platform many subscribers should get on.
Pros and Cons Of The MailerLite Software
The mailer lite software keeps to its word by offering value at a cheap rate. When analyzed with item platforms providing the same set of services, none beats the Mailerlite pricing. Here is a list of the fantastic benefits of the software.
- Efficient landing pages and website builders
- Great email editor with a variety of modules
- Cheap email marketing
- Advanced automation tools
- User-friendly interface
Here are some of the modifications we expect the software to the house:
- Integration of major social media platforms like Facebook and Instagram to the software
- Automation triggered directly from client websites.
