Do you want to beat your competitors? Well, it all starts with keywords. But for that, you need to know simple ways so that you can have a healthy competition with your opponents.
Look for top-ranked keywords
You can do so by going to ubersuggest.com. After that, you can type in any URL or keyword. Or else you can type in your website or even your competitors.
The next step is to go on the left-hand navigation and click on competing domains. This shows you all the sites you are competing with. Other than that, it also uses your domain with similar keywords. So the more common keywords you have, the more likely you are to be a competing website.
You can see the graphs of the rest of the websites also. For instance, Forbes has so many articles on marketing. However, it also includes other niches. Similarly, entrepreneurs and alike websites are doing the same.
And if you go into the more drop-down, you will see the list expanding.
As you scroll down, you will see common keywords. This shows you how many keywords that you are ranking for are also ranked by your competitor. But the goal here is not toK2 focus on those keywords because you are trying to outrank them.
Keyword Gaps
So what you should actually do is to go through the list of all the ones that very end up competitors and look for the keyword gaps. The keyword gap includes all the keywords that your competitor ranks and you do not.
Take the example of HubSpot. If you want to beat HubSpot, click view all.
As soon as you click, it will open a list of all the keywords that HubSpot ranks for and you don’t. There can be hundreds of such keywords some of them make sense and some not so much. So let’s go through them.
A few of them include how to change messenger theme, or getting a license, etc. Remember, not all your competitor’s keywords will be useful for you. You have to dig in the most suitable ones for your audience. Therefore, carefully look through them and pick the most relevant.
For example, Grand Canyon Puns may not suit your website. But other like best real estate web designer could be a perfect match for you.
Other than that, best company newsletter examples are yet another perfect keyword that you should be ranking. You can just scroll down to see a ton of keywords that your competitor ranks.
Export keywords to CSV
To make this task simple, you can just export the keywords to CSV so that you don’t have to click next again and again. Then just pick the keywords that are great for you and delete the ones that are not relevant to your business.
For instance, if you don’t wish to go after the best templates, or money management software, or outlook calendar, or Google calendar so you pick the best ones. Like NLP chatbots, that could be interesting. This is because a lot of people would have a sales team and they can get help from this keyword by persuading them to become customers.
As already mentioned, you can export all the keywords. This may take a little while. After that, you can pick and choose at your convenience.
You can do this by going to all websites like Forbes, word streams, etc. Export the keywords and go for them which are relevant to your business.
You may choose Gmail search shortcuts. It can definitely let other marketers know about you. This will, in turn, increase your revenue, customers, and of course traffic.
Keyword regarding how to use Instagram for real estate would be quite helpful. Because all those real estate agents could be potentially paying your ad agency for work.
High volume and CPC
On top of that, try looking for the keywords with high volume and CPC because that means lucrative keywords that can generate revenue.
Diploma, digital marketing online are lucrative keywords with $24.74 CPM. However, the volume is not that great. Nonetheless, you will get keywords with good volume and CPC both.
It seems like the task is time-consuming but here’s a thing. If you know your competition is already doing well, it’s from the keywords that have high volume and CPC assuming they are related to their business. You can make a list of all those keywords and go after them.
Go and create content around these topics. You can group similar keywords as one. Expand upon those articles and include all those keywords.
If you do this with one article a week, you will eventually notice a significant growth in your traffic. This may take a year or so but it is worth trying. All those little increments of 5, 10 percent growth month over month will really start adding up after a year.
Apply this strategy to overtake your competitors starting right now.
