Are you dreaming of a better life while earning money online in an honest way? So much money that you no longer need to worry about your family’s future? So much that you have leftovers to share with the needy?
If yes, there are digital skills that can bring you out of the rags. Don’t be afraid if you don’t think you have what it takes to thrive in this industry. Begin training today because fortune favors the brave.
It doesn’t work like magic, though. You need a lot of patience, dedication, hard work, and months of sacrifice to reach thousand-dollar earnings.
4 Digital Skills You Can Learn Easily
We live in a digital age, so if you don’t possess any digital skills, there is a big possibility that you will be left behind. More and more people will be working online and if you don’t ride on the waves, you will end up not progressing financially.
Here were are going to talk about income-generating potential to the next level. It wouldn’t be a difficult feat. You just need to take action to begin your venture. Let’s dive into the four digital skills you can learn easily!
1. Building Sales Funnel
If you have taken some time studying online marketing, you’ll probably have heard of the marketing concept called “sales funnel.” This concept is pretty handy for every business owner to know about these days. And although it may seem like something incorporated within the pages of a dusty old textbook, the image of a digital sales funnel stays equally relevant in today’s modern commerce practices.
A sales funnel basically describes the journey that someone goes on from first having awareness of your brand. They begin looking into what you have to offer, then toting on to buying a product, and hopefully, turning into a loyal repeat customer.
Customers are savvier than ever and with information readily available at their fingertips because of websites and social media. Various platforms help them compare services and products to find the best fit for them.
Things have changed a lot in these modern times, and with the technological advances available, it is now much easier for people to communicate with their target audience through digital sales funnel.
There is no need for you to learn HTML code anymore just to build funnels. New software where you can drop, drag, and edit things out is available. For instance, there’s Katra, Lead Pages, WordPress, Groove, Systeme, and BuilderAll, to name a few.
2. Content and Video Creation
Video is the marketing tool of the now. If you would think about every single social media platform out there, most of them have implemented all sorts of video content— whether it’s in long form or short form.
Remember how Instagram used to be for photos, but now it was filled with reels? The platform has incorporated these short videos because they know that they would be missing something if they didn’t.
TikTok users have exploded during the pandemic. Now, more and more companies and entrepreneurs are crowding into this platform because they have realized that video is a great conversation tool.
You’ve got a lot of options to dive into if you have this digital skill. You can do PowerPoint presentations, whiteboard-style videos, animations, and everything in between. Hence, there’s no need for you to show your face just because you are into video creation.
In fact, there are quite a lot of YouTube channels that have millions of subscribers even though they don’t show their faces. Some are purely based on cartoon-style videos.
If you want to create videos, you could go into software like PowerPoint, Keynote, Monosnap, Loom, Doodly, Animaker, and a lot more— the checklist is endless. Or if you don’t want to do videos yourself, you can source a freelancer who can do the work for you in exchange for a fee.
3. Email Marketing
Email marketing is something that we cannot undervalue. It is used by hundreds of people all over the globe for everyday communication. So, it would be a good entry point for businesses to get into their target customers.
This marketing strategy provides a good marketing opportunity for businesses to thrive in the survival market.
Compared to chat and SMS, email remains to be the best data point to make sales from your customers. However, it is important not to bombard your customers with sales promotions. If you do that, there’s a big chance that they’ll be unresponsive and you’re open rates will go down. If this happens, then you’re not going to make any sales.
In email marketing, one of the best tricks you can do is to put yourself in your customer’s shoes. So, in general, what do people really want? People want to get caught, they want to get some value and entertainment. If you can give them these things, then they are more likely to indulge in your emails and eventually take interest in your product or service.
4. Hosting Webinars
Through webinars, you can get people’s attention for a specific period of time. If you know how to create PowerPoint presentations and if you are quite comfortable speaking over the slides, then you’re good enough to host webinars.
If you want to sell high-ticket products through webinars, then you’ll need to map out a selling mechanism. Some of the best webinar platforms that you can make use of include Zoom, WebinarJam, and Webinar Fuel.
