Digital Marketing world would always offer something new and fresh to the Market, especially competition with different websites has been rampant nowadays. You might have stuck with the traditional way of promoting or waiting for someone to visit your site. You might also have been too focused on creating traffic that it’s not even working any longer, so you resort in experimenting with something unusual – a crazy marketing strategy.
You might wonder, ‘Where should we get started, and how? Below is the sample list that would help you to get a clear vision of it.
100,000 Business Experiment
This experiment hasn’t anything to do with paying thousands of dollars so that people can see view your website. This is basically doing anything you can in order to promote your Market including backlinking, lead acquisition strategy, sale affiliate products, and thereof.
If one factor is not sufficient, you can always resort to another strategy until you find the most effective one that can reach unexpectedly high numbers of audiences that you are targeting. You might indeed need little risks to go through such as putting out money but you could always try something with a tight budget so you won’t regret doing it.
It works well because you’re handing them a step-by-step guide and friendly for beginners’ contents, just like the weight loss challenges. People are more driven to try it out, to follow the journey from the beginning until the time that they’d see positive results.
Instagram Promotion – Brand Awareness
Just like what Eric Schmidt says: “Brands are the Solutions”. But you might wonder how are you going to get to the point where you can compete with companies which brands have big bucks of dollars on their names?
I’m guessing you’ve heard of SugarBearHair product that went viral already? Well, they might’ve contacted an advertising agency/ies to hold their brand names for brand awareness. And this/these contact agency/ies would ask an influencer or a celebrity to introduce their products to their followers. They’re going to do plenty of “crazy” stuff and make use of the social media in order to promote your name or your brand like posting a picture of the product, writing your website or shop at the caption, or the most effort exerted approach is that they would actually be going to video themselves trying the product and showing results after a few weeks or months to really giving the boost of persuading people to search it online and to be really clicking that “add to cart” button.
But it would be best if you had to be careful and picky with the clients that you’re going to trust your brand. You can be strategic and ask for the influencer or celebrity’s profile or run a background check to what is their occupation and if they would want to engage with your brand and make it appropriate as well. Other than that, this strategy would give you a massive uplift in ranking and organic traffic.
Connect with the Global Market
Three main points: Internal Expansion, Translating, and Transcribing.
Hit specific target audiences not just in a single country but all around the world. Domestic Market has now officially upgraded to Global Market. First-world countries could get a lot of potentially good customers with money but lacking information in investing or advertisement. Reach out to them!
English, as per observation and research, serves as a communication bridge for people who don’t speak the same language. This is why it’s an asset for your website if it has transcription scripts or if someone is doing the translation for other nationalities to see and be interested in your brand.
When you’re planning to expand your marketing strategy through regions, make sure that you have partners on the ground to keep you updated with everything that’s going on with that specific location. You can choose a partner that is a native or a mainstay who knows the culture, barriers, language, and shares the same interests of the people living in that country.
Create a Tool
Creating content has always been considered as one of the most effective ways of promoting a website, especially if writers could come up with 100% quality with no plagiarism articles. However, it’s tiresome and expensive when you have to keep information inside it updated because if it’s not, google can check it and worst, they’ll remove your website to the top page or even out of their engine.
One of the best examples of this was Neil Patel’s experiment with an SEO tool, Ubersuggest, where you add a specific keyword and it’s going to show you the rest of that research volume to create traffic in your website. Simple, isn’t it? it’s free, and it’s easy to use! But as it grew extremely popular, it upgraded into a site data, tracking rankings, SEO analyzer, backlink, and such. You still have to update it, but not as often as they need for an article to get updated.
The term “crazy” doesn’t always have to be on the negative notation. Sometimes, it could be your best asset in creating an effective marketing strategy that would provide a growth hack for your personal brand, generate traffic on your website, and one way to generate more revenue to your company as well. The traditional way of promoting is effective yet old-fashioned. Why not follow one in the list and see what prospect it would give you and your company?
