If you’re thinking of ranking your website on the search engines, you must have tried researching SEO tips on how to make your site more visible, applied it, and perhaps, nothing worked.
Search Engine Optimization (SEO) is piled with effective techniques and strategies designed to help website owners to increase the numbers of visitors to their website by building up strong search engine positioning. It assists engines in getting to the bottom of what a certain page is all about and how it would help users.
With millions of websites and posts all over the globe, it is necessary to rank in the search results as high as possible, and this can be made possible with a well-structured SEO strategy. Here’s a complete and effective 2021 SEO Guide that will help you attract more visitors than ever
Find Underexploited Keywords
Keyword research is an essential part of SEO, even more, important than backlinks. As a matter of fact, there are people who failed to achieve the results that they wanted because they picked out the wrong or a too competitive keyword. However, there’s no way that you will rank just with competitive keywords without backlinks.
However, here’s the catch—you can rank your site in a higher position in the search engine by using uncompetitive and under-exploited keywords.
Go to a site named Keyworddit, a free SEO tool for keyword research.
Keyworddit is a bit different from any other keyword research tool in the market. Rather than asking you to insert a seed keyword to the tool, Keyworddit recommends popular subreddits for popular ideas.
For example, you are running a keto diet. If you search out the word “keto” into the tool, it will give out keyword suggestions that people are most interested in.
After using Keyworddit, you have to explore another keyword research tool named Exploding Topics for long-tail keywords. The platform will show you topics that had exploded before they slipped out into the masses.
Although Google Trends is a good way to find banging topics, Exploding Topics is easier to navigate and provides more topic ideas that you can work on.
List down the keywords you’ll find.
Note the Best Keywords in Your List
One by one, check your competition on every keyword listed on your list and examine the results. If you think you will be competing with the industry giants with the keyword, it would probably be better if you won’t push that keyword too far.
If you want to know the difficulty of the keyword you’ve chosen, there are tools like Ahrefs, Moz, or SEMrush, which you can use. This will help you be conscious of how competitive your keyword is. The lower the competition, the better.
After finding and noting the best keywords on your list, you have to think of — is this the keyword that customers are actually searching for?
For example, you own a site that offers SEO courses. One common mistake that people within the industry make is they use super-targeted keywords like “best SEO courses,” limiting themselves from keywords and products.
Make sure that you use keywords that your company is searching for, even when they are not searching for what you sell.
Instead of targeting keywords such as “SEO courses,” you should target keywords that your potential customers would search for, such as SEO checklist, eCommerce SEO, and link building guide. And so, you will be the first one who would pop into their minds when they want to buy an SEO course.
Publish a Valuable Content
Upon finding a low-competitive keyword that your potential customer or visitor would search for. The next step you should do is to publish valuable, informative, and engaging content around the keyword you’ve chosen.
Your post shouldn’t just be like other posts out there on the world wide web, and it should stand out. To do that, you should focus on publishing complete content.
Complete content covers a topic on a single page, a comprehensive resource on the topic you’ve chosen. A study conducted shows that complete content is associated with high Google rankings.
Although there are other tips that say that publishing 400-word content is only what it takes, it really doesn’t work that way. You need to publish something comprehensive and complete.
For example, you want to target mobile SEO instead of writing articles like “How to Optimize Your Site for Mobile,” which probably wouldn’t be the type of content Google wants to see. You should write a massive definitive mobile optimization instead.
Aside from substantial content, visual content is also necessary if you want to get many social shares and backlinks to everything you publish.
Optimize Your Website
You must’ve heard that optimizing your website is quite simple, and all you have to do is to…
- Scatter keywords into your content
- Add keywords to your description tag
- Add keywords to your title tag
The best place to put your keyword in the title tag is on the first part of your keyword because Google pays more attention to the terms that show up early in your title tag. If your content is around “link building,” you should include the exact phrase at the beginning of your title.
Using synonyms and related terms in your topic is also necessary for optimizing your post. Google prefers ranking content that covers a topic that is complete, like what was mentioned earlier in the article.
If Google detects that the keywords in your title tag have a lot of related keywords in your content, it will determine that your post is super comprehensive content.
Use Internal Links
Internal links are so important when it comes to search engine optimization. More than assisting Google in finding and indexing all of the pages in your website, internal links also help in sending authority to certain pages that will give them more ranking uplift.
You should link from older authoritative pages on your site up to the new pages that you publish. In simple terms, you should link the older post (with high ranking on Google) from your site to your new posts.
Link Building
Although keywords are the most important part of search engine optimization, we can’t deny that link building is also important in Google’s algorithm.
The difficult part in link building is getting authority sites. Yet, no worries. There are strategies you can do to build links, including…
- Personalize Email Outreach. If you’re quite serious about building links, you have to be ready to send several emails. And remember, never send the exact same emails to different people. Make your message more friendly and personalized for the one you’re sending it to. If you go for a generic message, it will appear spam, and some might find it annoying. It is hard to send a personalized message to every single person, but it will probably be worth it.
- Guest Posting. Bear in mind that Google doesn’t want to see your guest post to have a keyword-rich anchor text as they find it spammy. It could even get your site penalized.
- Publish on Sites Related to Yours. This simply means that you shouldn’t post on a website that doesn’t relate to your niche. Guest posting on unrelated sites can also get your site penalized.
