There are so many blog posts and pieces on the internet about SEO and hacks that can be used to increase your site’s optimization. Some of these posts have little or close to no actual information that could help you, however, that is going to change today. A few years ago, SEO ranking was relatively easy. You could even use other platforms like Pinterest to rank on Google. All you needed to do was use the right keywords multiple times on a picture and boom! You’re number 1. Times have indeed changed and presently, to actually rank on Google, you’ll have to create much better content. Luckily, we’re here to help you climb the SEO ladder. Here are simple hacks to ensure you do:
Use a title that depicts the content’s helpfulness
You may have noticed how Wikihow ranks high for pretty much everything you would search for. This is because their content has a title that reflects on its helpfulness. Let’s say you have a site on electronics and gadgets, and you’re thinking of how to bring more traffic to your site. Here’s a quick tip, why not create a user manual guide for your appliances. That way people can purchase your gadgets via your site and still stick around to learn how to use it. A simple title like ‘Canon 5D MarkII – A Simple illustrated guide’ could go a long way in getting your site up if you sell cameras.
Check what keywords people are searching for on your site
You could go to Google analytics for this. Simply search the keywords that people are making searches with. This will help you in streamlining your content to fit these keywords, or better still, in creating new content surrounding these keywords. If the keywords they’re searching for isn’t included in your website or if what is being searched for are products with which you could create content around and introduce affiliate links to seller sites like Amazon, do it. This will bring more people to your site and ultimately put more money in your pockets.
Desist from displaying dates of posts after the year of publication has elapsed
Posts that are dated for the previous year look old and outdated. They are not usually appealing to visitors on your site. Hence, after the year of publication, to prevent Google from taking it down you may want to erase the dates on said posts. There’s a simple plugin you could use for this, it’s called WB Old Post Dates Remover. It’s as simple as its name and all you need is to set it to a year and after the year has elapsed, it stops displaying the dates on those posts. You can also change the date of publishing to the date of modification, just to stay in the loop.
Use Buffet titles for generic keywords
This is another title hack that is used to streamline generic searches on Google. You can use these generic keywords to your advantage as there is a wide niche in which it could go. Let’s take ‘cats’ for example. Searching this on Google has endless possibilities because of the direction it could go. Google is unsure of what you mean because of this broad niche so it could show you cat pictures, facts about cats, cat foods or cost of getting a cat. So for generic keywords like this, try incorporating diverse parts in your title. Example, for the keyword ‘wood’ your title, could be ‘Wood: Types of wood, uses, forms and how it’s gotten’. Your one article has covered a lot, it’s a buffet.
Break bulky posts into many pages
If you have posts with large word counts maybe 4-8 thousand words or more, consider splitting them up into two or three pages. This will make your site load faster and will keep people clicking and reading your content. Your ranking will automatically increase.
Format your titles as statements rather than questions
Instead of putting up questions as titles, try formatting them as statements. This is usually done when one compares two or more things and tries to find a better option. Using statements as titles will not limit your site to people searching for answers to those questions, but it will be accessible by anyone using those keywords.
Indulge small and specific posts
Creating content around very specific keywords which most people wouldn’t think to search of, puts your site in the number 1 spot. These posts could be focused on uncommon yet specific questions and bring answers to them. Doing this brings your site’s credibility directly to Google which you number 1. Following these hacks will really uplift your blog or website and get you the ranking you need.
