It has been a long search, but the Google Holy Grail has finally been identified!
For years, marketers have been trying to figure out what actions will guarantee first-page rankings on Google.
But now, with the help of technology and new advances in search engine optimization, evidence has emerged that it is possible to achieve this magical feat without breaking the bank or compromising quality.
Read on to discover how you can be part of this revolutionary advancement and take your website’s visibility to new heights.
Google’s Tweak for Search Engine Optimization
Google’s latest algorithm update has been rolled out, and it includes a new tweak that is sure to please those in the SEO community. This new change will help to improve the visibility of websites in search results.
YouTube now gives a textual, non-video answer to queries searched on the platform. Instead of a YouTube video, it will lead to an article— which is typically seen on Google search results.
So where does YouTube get the textual answer?
According to statistics reported by Oberlo, Google alone gets about 89 billion visits every month. Following is the second most visited website in the virtual world, YouTube.
With the secret that we’re going to unfold, your content would have a bigger chance of getting picked up on both platforms. This permits greater traffic.
If you’re involved in SEO, then this latest change is definitely something to be excited about. Be sure to update your website accordingly so that you can take advantage of this new opportunity!
Featured Snippet
Users love snippets because they can easily get the information they want to get. On the other hand, webmasters aren’t really that fond of it. They hate it because when users immediately get the answer that they want, these people will no longer need to click the article to know what they are looking for.
This means no traffic for webmasters.
According to a graphic created by Atrust, when a webmaster has the number one result without a featured snippet, they get 26% clicks from Google. But with a featured snippet, they get aching 8.6%.
However, the featured snippet is a game changer when YouTube enters the scene. If you want to get YouTube traffic from the snippet, you can grab the snippet from a lower position on Google.
Before we dive into how you can do that, let’s talk about what exactly a featured snippet is first.
A featured snippet is a search result that provides a summary of the answer to a user’s query, extracted from a webpage. It is displayed on top of the regular search results, above the organic listings.
Google first started displaying featured snippets in 2014. Since then, they have become an increasingly important part of the search landscape.
Featured snippets are designed to give users the information they are looking for as quickly and concisely as possible. They can be extremely useful for helping people find the information they need, without having to click through to a website.
There are three different types of featured snippets: lists, tables, and paragraphs.
- Lists: These featured snippets consist of a list of items, typically numbered. They are commonly used for lists of steps (e.g., “How to…”), but can also be used for other types of lists (e.g., “Top 10…”).
- Tables: These featured snippets consist of a table with rows and columns. They are commonly used for comparison tables (e.g., “Best X vs Y”) or other types of data that can be tabulated.
- Paragraphs: These featured snippets consist of a short paragraph of text. They are the most common type of featured snippet and can be used for any type of query where a short answer would suffice.
Technically, you’re still going to do your normal SEO tasks, content, content optimization, links, and so forth. Optimizing your content is crucial and it requires a different strategy. It is important to know how to laser-focus on specific areas of your content to make them snippet friendly.
Once you learn how to do things right, you can be in the tenth position on Google and still jump straight to rank one. Here’s how you can optimize your content with featured snippets:
Step 1: Identify Keywords with Snippets
When it comes to SEO, keyword research is essential in order to determine which words and phrases potential customers are using to search for products and services like yours. By identifying the right keywords, you can ensure that your website and content are optimized for the right search queries, which will in turn help you attract more qualified traffic and generate more leads and sales.
There are a number of different methods you can use to identify keywords for your business. One popular method is to use Google’s Keyword Planner tool, which allows you to enter seed keywords and get ideas for related terms and phrases that people are searching for. Another option is to simply brainstorm a list of potential keywords based on what you think people would be searching for.
Once you have a list of potential keywords, what you have to do is to identify which keywords you’re targeting actually have a snippet in the search result.
Once you have a list of potential keywords, it’s important to start incorporating them into your website and content. This means using them in your titles, meta descriptions, headings, and throughout the body of your text. But beware of keyword stuffing – using too many keywords on a single page can actually hurt your SEO efforts.
Instead, focus on using them naturally and strategically throughout your site to strike the right balance between optimization and readability.
Step 2: Steal Featured Snippets
If you’re looking to replicate the format of a featured snippet, there are a few things you’ll need to keep in mind.
First, your content should be concise and clear. Second, you’ll need to use structured data to markup your content so that Google can understand what your page is about. Finally, you’ll need to make sure your page ranks highly for the relevant keywords.
Step 3: Improve Snippet
If you’re looking to improve your click-through rate from Google, then optimizing your snippet is a good place to start. Here are some tips on how to do this:
- Use keyword-rich titles: Your title should accurately reflect the content on your page. In other words, don’t try to trick Google by using a title that doesn’t match the content on your page. Not only will this not improve your ranking, but it could also actually result in a penalty from Google.
- Keep your titles short and sweet: While you want to make sure your title includes relevant keywords, you also want to keep it short and sweet. Titles that are too long may be truncated in the search results, which could impact click-through rates.
- Use meta descriptions: Meta descriptions are the brief descriptions that appear under your website’s title in the search results. While they don’t directly impact your ranking, they can influence whether someone clicks on your website or not. Make sure your meta descriptions are accurate and include relevant keywords.
You can make your listing much more likely to be clicked on by users searching on Google by considering following these tips. So don’t neglect your snippet optimization – it could be the key to better CTRs!
