SEO audits are a necessary part of maintaining your SEO strategy. If your website isn’t properly optimized for search, you’re losing out on a lot of traffic from search engines as well as potential consumers. If your website isn’t optimized to meet your traffic goals, an audit can help you figure out what needs to be done to enhance performance.
What is the significance of an audit?
SEO audits, like automobile diagnostics, are critical in establishing how well your website is operating. It’s nearly impossible to discover everything that could be harming your site without an audit. Needless to say, SEO audits are vital and can be the difference between a site’s success and failure. However, we’ll go over some of the other significant advantages of SEO auditing and how you may use them to your advantage.
Optimizing the Performance of Your Website
Website audits typically analyze a site’s content as well as its technical performance. As a consequence, an audit will allow you to examine the robustness of your website’s technological architecture and infrastructure, establish how search engine-friendly your website is, and decide how easy it will be for the visitors to check out the content on the website.
SEO stands for “search engine optimization.”
Now you can mark the SEO opportunities you have missed out on, and rectify them as per your convenience (like keyword stuffing, exact match anchor text links, etc.) across the content of your website by doing a website audit. It will also enable you to refocus your SEO efforts on users first, followed by search engines.
This will protect you from continually chasing changes to search ranking algorithms, which means you won’t be engaging in questionable tactics only to be at the top of the SERPs (SERPs).
Optimization Of conversion rates
The website audit will also help in checking the effectiveness that your website is generating and what leads are on the way to conversion. Therefore you can point out any opportunities that might be overlooked and add the CTA’s which are relevant. It will help in boosting the conversions thereby leading to more profits.
Analysis of Competitors
Now you can start comparing your site with that of the rivals and the audit is going to push things forward. You may assess how well you rank for keywords in comparison to competitors and identify potential new money streams. To acquire more information, you can utilize tools like HubSpot’s website grader to audit your competitors’ websites.
You can find out the methods how they can attract potential clients and what you can do to follow the same. Last but not the least, it can help you change your business strategies for the better.
How To Start With The Audit Process?
The audit process of any web development is crucial. Hence, you should do it right.
Use Ubersuggest
As Neil Patel says, Ubersuggest will help you do the non-technical way of a website audit. You can compare the keywords that you have been using in your content with that of the rival companies. Not only that, but you can also create and find newer keywords and create content around them for better SEO effectiveness.
Look For Technical Flaws
You’ll want to look for technical faults after you’ve run your site via an auditing tool. These could be connected to things like performance, SEO, mobile, and security, among other things. The technical structure and setup of your website have a significant impact on how well it works for clients.
Website Crawling
The crawl is the most significant aspect of the SEO assessment. You need to start with the crawl system before lea[ing into the other steps. You can utilize Ubersuggest to make the procedure easier. Here’s how it’s done:
Step 1: Type in your URL and hit the “Search” button.
Step 2: In the left sidebar, you can find the option “Site Audit.” Crawling can assist you in marking issues like low word counts, duplicate content, unlinked pagination pages, as well as several redirects. Ubersuggest will even rank topics in order of significance, allowing you to concentrate on the most important ones.
In a nutshell, it allows you to see how the Googlebot crawls your site. You can manually search your site if you don’t utilize Ubersuggest for your technical SEO assessment. We’ll go through that in more detail later.
Execute a Manual Google’s search engine
A few Google searches will give you an idea of how well your website is performing. This will help you understand where you can begin your technical SEO audit. How many of your pages appear in search results that are relevant to your business? When you search for your website by name, does it come up first?
In general, where does your website rank in the search results? You may see what comes up when you search for “site:rootdomain” to see which pages are actually being crawled. Missing pages don’t always imply your site isn’t crawlable, but it’s helpful to know what’s going on behind the scenes. Your website also doesn’t have to be at the top of your searches. When you use the site search, it will only display your pages from your own website.
Make sure there is just one version of your website that can be accessed.
If your website has multiple “versions,” search engines will have a hard time figuring out how to crawl it. In essence, the crawlers are unsure which is the correct option. Your site’s SEO ranking will be harmed if search engines don’t even know how to display it to potential visitors.
This could be a conflict between mobile and desktop versions, or a duplicate “https” version and a non-“https” version.
In the SEO world, the influence of HTTP vs. HTTPS on a site’s SEO is hotly contested. After switching to HTTPS, some AdSense-powered sites reported a drop in revenue. Crunchify, for example, saw a 10% drop in income after migrating to an HTTPS site.
Websites lacking SSL protection, on the other hand, appear to be deprecated in Google SEO going forward.
Perform on-page technical SEO audits
There are a lot of things to look at while reviewing your site and the results of your crawl. Don’t get too carried away! Look for duplicate pages, headers, and title tags to begin. If you’ve published a lot of content with similar themes, as we have, your crawl will include some seemingly unrelated content.
That’s OK. Duplicates of the same content are what you’re looking for. You can examine potential technical SEO issues caused by duplicate content using a tool like Copyscape.
