If you have a business or blog and you want to enjoy having more traffic in your website as well as sales of your product, you’re often told to wait a year before you see tangible results. However, with leveraging with video marketing you won’t need to. One of the awesome benefits of using video is that you can actually see results faster than you would if you were using some other leveraging means like traditional SEO or other marketing channels you might have come across. In this piece, we will be discussing relevant tips with which you could use to maximize your business reach as well as sales, and reel in more profits by the year. Let’s get right to it.
Leverage with UberSuggest
UberSuggest is a tool, which costs nothing, by the way, that is used to see the popular keywords on your site. These keywords are popular because they drive the most traffic to your site, or in simple terms, this is what is being searched for on your site. Using these keywords that are ranking high on UberSuggest, you can create videos around these keywords, that way, people who require some sort of explanation can find just that in your videos. If you don’t do this, you’ll be spitballing with videos that no one is actually checking for on your site.
Start recording
You could use your phone or camera to create visual content based on the keywords you got from UberSuggest. Make sure you are looking at the camera when doing video. You may also wish to incorporate audio content as well, still based on these popular keywords just so your site has a bit of diversity. When making videos, be sure to engage the audience. Ask questions at different intervals and really carry them along. Portray your fun and happy self as no one wants to watch a grumpy person. At the end of this video, be sure to include a call to action. One which is targeted at driving people back to your site.
Go to Rev.com
This is a site where you could get an SRT file. This file transcribes your video after it has been recorded and gives you an SRT based video which you can now upload on your site. Now, after getting this SRT file, you can take both the video and the newly transcribed SRT file and upload it across multiple sites and not just your website. You can upload them on Facebook, LinkedIn, and YouTube first and watch the engagement. The benefit of this SRT file is that people with hearing disabilities or people who cannot listen directly at that moment can read the transcription and stay in the loop as well, boosting your engagement further.
Use the right keywords
Just before you hit ‘publish’ check if your keywords are right. Head back to UberSuggest and integrate the keywords from there into your content. You are integrating the keywords into the title and description of the video so as to make people’s search on those keywords lead to your video, and ultimately your site.
Be sure to promote
After publishing you’ll need to promote the video just so multiple people can see it amongst their feeds either on Facebook or YouTube. Or you could take out your email list and push the video to everyone on that list within the first hour of publishing. This will make it go viral. If you have a push notification list to your subscribers, send out a push about the video to everyone also within the first hour.
Respond to all comments
This will help you get more engagement on the video. You need to engage with the community within and even outside your niche. Respond to all the comment in the comment section, this helps viewers build better connections with you and be triggered to purchase your product or service. Using these tips will definitely drive traffic and sales to your site while increasing its SEO ranking.
