The landscape of digital marketing is continuously developing. So, you need to continuously upskill to stay on top of the current industry whether you’re a marketing professional or new to the field. In today’s economic climate, having specific skills, and certifications, and crafting an impressive job resume can be the key to securing a profitable job.
However, going to a university or joining a boot camp to take traditional courses can be pretty costly. Let me tell you this— you don’t need to spend an enormous amount of money on an MBA just to grasp the basics of digital marketing.
You can make use of the power of the internet which provides a great bunch of resources on the web to teach you about the aspects of this ever-changing field. This is where self-paced online courses enter the scene. But what are the 3 best free websites do you go to learn digital marketing?
Websites to Learn Digital Marketing
Online digital marketing courses can still be of use even though you have been in the marketing industry for several years, gaining a lot of experience. Even if you are interested in a refresher course or just want to learn something new— some websites can help you acquire the skills that you need for continued success.
Here are the best free websites where you can learn digital marketing:
Udemy
Udemy is an open online course web that is highly accessible to anyone. Users are free to create and promote courses in the type of traditional post-secondary education, as well as take courses to accumulate credit toward technical certification.
This massively-open online course provider sketches itself as ‘The leading global market for learning and instruction.’ They provide thousands of different courses created by independent instructors that serve millions of students all across the globe.
Udemy gives access to training courses for businesses and individuals, and it also provides a platform for experts and instructors to host their own content.
While joining the website will cost you nothing, some courses would require you to pay tuition-free to enroll. The price depends on the instructor who has created the course.
The pricing model of Udemy is focused on presenting a wide range of courses for a lower expense, making millions of people enroll, in comparison with high prices with fewer students.
There are also free courses on this online learning platform. You just have to look for them in the search bar.
If you’re going to break down the pricing model of this online learning platform, you’ll realize that they rather have a lower commission for every course but have a lot of students instead of having fewer students with a bigger commission. Unfortunately, Udemy does not provide an accredited certificate for enrollees.
Digital Marketer
Digital Marketer has been in the business for more than ten years, building digital marketing courses and teaching more than 120,000+ students all over the world. This website has changed the paradigm of the marketing profession, helping individuals turn into indispensable marketers that help businesses thrive.
The platform has formulated a systematized process that fuses the ever-changing methods of marketing (social media, content, email, SEO, influencer, etc.) into a cohesive approach that yields results.
Instead of dictating to audiences how they should utilize various marketing methods, the website has partnered with active marketing professionals that are making a profitable business using proven practices.
Digital Marketer offers both free and paid courses to interested individuals. They offer certifications, boot camps, accelerators, and workshops to anyone who wants to upskill their digital marketing skills.
If you want to access the free courses they offer, go to the bottommost part of their website and look for “Free Resources,” which you can check out without any fee. The free resources available include Daily Marketer Daily (DM Daily), Blog, Podcast, and Case Study.
The Digital Marketer Daily gives people a good dose of free digital marketing training. All you have to do is opt-in your name and your email address.
DM Daily delivers relevant, impactful, and timely lessons in the rapidly changing world of digital marketing, providing you with tools, tactics, industry updates, and tactics that will keep you ahead of the pack.
You can also access blogs like Million Dollar Funnels Aren’t Made of Ads, 6 Ways to Dominate the Market by Merging SMS and Email Marketing, 7 Ways to Improve the Conversion Rate of Your Funnel, MadLib Your Content, and so on.
In the case study section, you’ll find topics like How Guidepost Marketing Grew from $0 to $500K in revenue, How Coaching Helped Client Attraction Pros Grow 20% Every Month in a Single Quarter, and other great stuff that could help you get the digital marketing experience that you want.
HubSpot
HubSpot Academy is the worldwide leader in free online training for sales, inbound marketing, and customer service professionals. They specialize in comprehensive certifications, bite-sized lessons, and singular-topic courses for professionals looking to grow their businesses and career.
The academy’s mission is to transform the way companies and people grow by offering free online pieces of training for the digital age. From practical courses to quick comprehensive certifications, you will be able to learn everything you need to know about cutting-edge business topics.
As HubSpot’s official learning resource, HubSpot Academy aims to educate the users on the HubSpot software, so they can market, sell, and develop an inbound business.
You can find a lot of courses with certifications on this website. There are courses that take about three to seven lessons. The estimated time for taking the course is also indicated on the platform.
Accessing courses like Inbound Marketing Optimization, LinkEd Marketing, Designing Google Ads Campaigns, Digital Advertising, and Digital Marketing.
There are a lot of websites out there that possess tons of value. You can also opt for platforms like YouTube, blogs, podcasts, Quora, and a lot more. If you have colleagues whom you can talk with, it would be a good idea to learn skills along with them.
You can avoid paying for anything and just learn about 100% for free by scavenging information online. But along with that, you can attain the best results if you would take one structured course that would take you through the learning in some kind of order and method.
