Now that we’re about to leave the rollercoaster yet a memorable year, we want to open a new chapter for 2021 with the most essential SEO strategies to discover. But with plenty of strategies surfing around the internet, it’s pretty hard to distinguish which one you should stick with and which one you should leave behind.
But what you’re about to read are the Top 5 Essential SEO Strategies for 2021 that you’ll surely don’t want to miss.
When we say essential, it’s not your typical step-by-step SEO guide but more on effective strategies that will surely make a huge impact on your website’s SEO. Let’s have a look!
1. ANSWER YOUR AUDIENCE’S QUERIES THROUGH SUBTOPICS
Everyone has a certain search intent when they search for a specific topic. This is why Google’s ultimate goal is to show these people the ultimate answer to their queries.
If you want to get a higher ranking for your content, make sure to cover every angle of the questions by adding subtopics (H2 and H3) to your page.
You can find references from your competitors shown on the first page of google results.
The title of the article is “Warning: The Upcoming Stock Market Reversal”, and here are the subtopics for the whole article.
2. OPTIMIZE ENTITY THAT GOOGLE IS LOOKING FOR
As Google algorithm looks for a piece of content, it scans through the overall topic and its correlation for a specific query.
For instance, if you’re content talking about “Attorneys in New York City”, all possible keywords could be the whole phrase itself. However, you can also add terminologies such as a lawyer, judge, court, prosecutors, and a few more.
These are what we called the semantic keywords. Optimize using these keywords so Google can understand the relevance of your content.
3. WORD COUNT OF THE CONTENT
The length of the content itself may or may not affect your SEO ranking. But the shorter the content doesn’t necessarily mean it’s gonna win the race nor the longer the content means the more valuable it is.
It’ll all depend on the keywords used and the topic you’re talking about. Compare all the competitors’ websites, and see how long or how many words they use for each content. If it’s between 1000 to 3000 words, you can simply blend in among the word count instead of pulling a much shorter or longer content. It’s safer and proven effective.
4. DON’T FORGET ABOUT THE BACKLINKS
Let me ask you, would you rather get links from an established authoritative domain or get a link from a more relevant domain? Backlink, as we all know it, is an essential part of SEO ranking no matter what year it is nor what page you’ve visited. But how can you get websites backlink from you?
Reach out and get backlinks from top rankers using the same keywords you’re about to use. There’s nothing wrong in making the first move, not unless your ego is higher than your willpower to rank higher.
5. INCREASE YOUR WEBSITE SPEED
Website speed has been a requirement for quite a long time now. It doesn’t limit speak on desktop performance but for mobile too as the number of mobile users increases over time.
Not only will it get you a better ranking but it would also help you to increase conversions, improve user experience, and decrease bounce rate.
SEO has always been and would always be essential no matter what year or date it is. It’s highly important to recognize the essential SEO strategies that we can also apply in the year 2021.
If we’re able to answer our audience queries through subtopics, optimize entity, considering your page’s word count, ensuring backlinks, and increasing speed on your website, the new year will surely be a blast to your website’s SEO and digital marketing business
