Do you ever wonder how you could grow your Instagram account? Or think about how you could get your products or services to a wider audience on Instagram? With an increase in your followers, you could improve traffic to your site and maybe even guarantee some conversions with the new Instagram features. While this is possible with paid search and engine optimization, it is also possible organically.
This might sound too good to be true considering the fact that every social media platform has put mechanisms in place to push out organic growth and increasingly encouraged paid searches and growth. With the following tips however you could grow your Instagram account by 1254 followers every week and this could be done organically.
Test your Content
Whether you’re a business page or a public figure with a brand to advertise, your content is what makes or mars you. Testing your content involves checking to see what your followers like, what they do not and what they’re indifferent about. So you could check to see their reactions on professional pictures of you or videos or people’s pictures of you. It could be work-related or basically fun pictures of you having a good time. When you consciously test all these, it will give you an idea of what is more appealing to your audience and will help you to stick to that pattern.
Leverage IGTV
A lot of people upload videos to their profile in a bid to create content for their pages. The downside to this is that there are limits to the length of the videos that can be uploaded to your profile. With IGTV however, there’s no such limit as it allows you to upload longer videos. This is a tool that was created by Instagram to encourage video uploads that are longer but it is very underutilized. So start leveraging on your IGTV and you’ll start seeing new followers. That way, you would be using video marketing to increase your followers. However, it isn’t just about the length of the videos though but the valuable content in them.
Creativity
You need to get creative with your content. Instagram can be very unassuming and sometimes cheesy does it. You can never know what freaks the audience if you don’t give it a try. For example, there was a picture of a man whose eye was covered with a heart emoji and the caption read “double tap so I could get a heart on the other eye”. This was cheesy but it definitely cut it. The picture went viral because you can’t really play with everyone’s need to double tap.
Leverage Microcontent
You could say that you want to use a large-sized picture or video so you get to tell your audience about your day or weekend but you could just share that content in bits. It is all about leveraging on microcontent. Have someone take a video of you during your talk show or when you’re presenting a paper at a conference and chop it up into bits and share them. You get to involve your followers a lot and keep them engaged more often.
Leverage Stories
If you don’t have IG stories, then you’re running at a loss. This is because Instagram stories have the largest engagement on Instagram. When you upload a picture and you realize that you are losing followers, it is because you do not have the right audience for your posts. When you constantly upload stories, you give yourself and your brand an opportunity to just keep on soaring. Stories bring more followers and this has been proven over time. The audience has something to look forward to and you have your followers. So try leveraging more on IG stories.
Engage your Followers
This does not just mean dropping comments or replying to them but you should try to connect with them on a personal level. You could video chat them or call them up but just find ways of connecting with them. Apart from giveaways and having to win stuff on your page, you could offer online presence and advice if you’re a public figure. This gives them the opportunity to meet with you and tells them you do care about your audience.
So you really do not need to join the habit of following other people just to grow your followers. These tips are kind of like social media hacks to improve your business. Ensure that you put all these tips to use and you will see your Instagram followers increase organically.
