In this day and age, the impact of technology’s resources transcends convenience. As the days go by, there’s a bigger and better technology-inclined option for practically everything, one of which is advertisement. Not too long ago, emails were solely used for formal communications between colleagues or business associates or companies, and ads were run exclusively on the big screen.
However, with technology’s advancements, the gap between viewers and advertisers has been reduced even further due to a lot of options from social media marketing, content marketing, and of course email marketing. Email marketing has been utilized in literally every sphere of life.
From political campaigning to sports and fitness, food networks, to lifestyle and travel, email marketing is a key tactic in improving one’s image, brand visibility, or just advertisement. This piece aims at highlighting some of the many benefits of email marketing as well as a top platform that can help increase your brand’s visibility to potential clients via email. Here we go:
Highly Affordable
As you know, email marketing involves sending thousands of engaging and enticing emails to prospective clients to purchase a product or acquire a service from your company, brand, or institution. Sending that many emails using automated software might cost a fee, but compared to mainstream media and marketing channels, it costs little to nothing to use email marketing as visibility and advertisement strategy. This is because there are no printing costs, ad agency fees, or exposure allowances paid to television channels or magazines.
However, the costs which email marketers might accrue might just be in acquiring efficient software that might help automate, evaluate, and trick the click rates, reach, and visibility of their mails.
Targeted Messages
A lot of professionals would pay an arm and a leg if they could guarantee their ads were targeted to their required demographic. However, with email marketing, you’re a step closer to achieving this. By sending emails on products, special offers, promotions, or just brand information to individuals who have at some point shown interest in such information, you’re communicating with these targeted audiences and inciting engagement from them. This way they can tell you what newsletters they’d love to see, what products should be restocked, and their favorite products as well.
Thus, encouraging such brands to provide solutions based on that feedback. Sending targeted emails is an important part of email marketing as opposed to the ‘spray and pray’ method.
Easy to start
Unlike other mainstream advertising strategies that require designing, voice-overs, animations, or production and their associated teams which could take months on end, email marketing doesn’t require all that heavy lifting. Asides from a reputable platform like Mailer Lite which is all-inclusive, you may need a few logos, templates, or some illustrative videos as well.
However, this is not a necessity as some of the most successful email campaigns are usually simple with visually stimulating colors.
Increases revenue
There isn’t a lot of marketing strategies that take potential consumers from seeing a mouthwatering offer to impulse buying in just two clicks. Email marketing brings the consumers straight to you. However, you’ll need to curate engaging content with even more enticing call to action all backlinked to the site’s checkout page to facilitate these impulse buyers.
Thus, once you’ve gotten all your ducks in a row by using an ingenious email marketing software like Mailer Lite, your increase in revenue is guaranteed.
Measurability
Email marketing is easily quantified, hence it’s easy to streamline your emails to accrue success based on the mistakes you’ve made in the past. With email marketing software platforms like Mailer Lite, you can identify the errors in your strategies, track engagement, and conversion rates because after all, you’re working to convert your target demographic into potential paying clients. Thus, you can immediately checkmate plausible errors in your campaigns and then make alterations that increase your productivity and returns as a brand.
Why You Should Choose Mailer Lite
Founded in 2005, mailerLite is one of the leading email marketing platforms which is great for diverse professions and businesses from writers to freelancers, SMEs, non-profits, or large enterprises too. Simply put, it’s a perfect fit for anyone aware of the value of email marketing. With its simple user-friendly settings and easy navigation, Mailer Lite is convenient enough for the older and newer generations.
This platform allows its users not just to create tasteful email campaigns at their discretion and preferences, but equally to track the results of these campaigns based on views, engagements, and feedback, manage their audience, and so much more.
It’s your one-stop-shop for email marketing as it’s all-inclusive. The features and integrations on Mailer Lite are in their multitudes thus, offering a great diversity in options. This platform is web-based, cloud-based, and SaaS-based. However, it’s only accessible by apple mobile devices.
Mailer Lite provides 24/7 customer support from a live representative and also via the internet. This platform has a 14-day free trial session which gives users the ability to host up to 1000 subscribers and lots of other premium features.
However, to unlock its more advanced features grouped under email marketing, email tracking, market automation, and landing page, a monthly fee of $10 – $100/month is required, depending on the plan you choose. Mailer Lite can handle heavy subscribers as it can accommodate and manage up to 650,000 subscribers without hassle. This platform permits you to create, automate, personalize, optimize, manage, and conquer all your goals while exceeding your reach.
Email marketing is a concrete avenue to herd potential clients, customers, or supporters into your flock. The medium is so potent that you can reach and connect with a global audience while creating an impact in whichever niche you’re centered in. The ROI on this medium is unrivaled as Marketing Week acknowledges that the use of emails generates almost $30 billion in retail sales annually. Hence, you’re sitting on a multi-billion-dollar investment strategy why not utilize its full capacity with Mailer Lite.
