So unless you’ve been living under a rock and are totally oblivious to the technological sensation that is Alexa, we’re here to keep you in the loop. Alexa Rank is a website traffic service that uses tools to enable its users (companies or blogs) keep track of detailed information about their site as well as that of their competition. Developed by Amazon, and you may remember it from its wireless subwoofers, it’s a great tool for drawing traffic to your site and this piece is going to show you exactly how Alexa does that.
With Alexa, you can find out pretty much everything you need to know about your competitor’s website. It basically arms you with in-depth news and with this critical information so provided by Alexa, you can grow and build your own website and even outrank your competitor if you so wish. Before we get into all of that, let’s highlight the key features and functionalities which Alexa has.
Alexa’s features
If you’ve got a website and your competitor is killing you in the online market, be rest assured that you’ll need Alexa’s magic hands. Now the Alexa platform checks for everything from the keywords which your competitor is ranking for, to where his customers come from and even how you can increase your own online visibility. Here is a handful of what to expect when using Alexa.
• The revelation of the competitor’s traffic sources (where his customers are coming from). This could be direct, from referrals, email, social media or any other means. Alexa calculates and ranks the influx of traffic to your competitor’s site based on origin.
• Insights on competitor’s monthly searches. Here you’ll get to see what people on your competitor’s site mostly search for, and how you can use it to boost up traffic on your own website.
• Intel on how to effectively rank with SEO. Yes, a lot of sites don’t make it to the first page of search engines like Google, Yahoo or Bing. This may be as a result of poorly written content or inability to use SEO effectively. Alexa will put you through on all these details while showing you how your competitor does it.
• Comparison proofs. Alexa will compare your competitor’s website with other related sites and also inform you where your site stands in this comparison.
• Statistics of competitor’s traffic. This includes their page views, bounce rate, the average amount spent per visitor number of visitors per month.
• Website ranking. Alexa ranks sites which are similar (based on the same products or service offered) to your competitor’s site, or with your own website if you please. This rank is based on the average number of daily visitors witnessed on each site and the number of page views per site. This ranking could be global or limited to your country.
These and many more await you when you unlock the goodness of Alexa. Alexa is your go-to for critical information involving websites, rankings and typically the success and growth of any site of your preference. It allows these sites and even companies to discover successful strategies with which they can use to maximize and move their businesses to the next level. The service paints a clear picture of where your business is at, as opposed to that of your competitors while using factors like site performance, traffic and overall ranking to create this image. Alexa is actively involved in making your business or website better. It does this by providing you with Intel on SEO ranking, giving you contacts and leads which you can use to forge ahead. You can use Alexa when gathering information, trying to rank for SEO in your landing pages or just to get your site more traffic.
Alexa’s website overview
Ultimately the Alexa website is really easy to search, optimize and navigate through. There are a host of options with which you can streamline your search and find out how your competition is doing. Its features are easy to use and the Alexa platform is compatible with multiple devices. It is compatible with Windows, Mac and also web-based devices. The language option is English and it runs on a monthly subscription of different packages. Alexa’s customers include freelancers, small businesses, large businesses, and medium businesses.
Cost of service
Alexa runs on a three-tier package which includes:
• Essentials
• Advanced
• Advanced High Traffic
It also offers a free trial session which lasts about 30 days. The Essentials subscription package features six essential functions which every customer (company) needs. It is the basic package and costs $99 a month. The Advanced package possesses nine upgraded and improved features which were void in Essentials. It goes for $149 a month and is used by millions worldwide. The Advanced High Traffic subscription package is the sweetest deal on Alexa. Subscribers gain access to all of the advanced features and also get to enjoy up to 1 billion page views per month. This package goes for $799 a month and is guaranteed to get your website the instant turn around that you’re in need of.
All in all the Amazon developed and maintained web statistics platform is a pretty great tool which offers critical information which can be maximized and acted on to achieve the best results. Small, medium and large businesses make use of Alexa to increase their online visibility, presence and web ranking. It’s an awesome integration of technology.
