Email marketing is now dead. Or so we think.
As technology evolves, new digital marketing strategies are getting adopted, so one question keeps creeping into our minds— is email marketing still important?
If you’re scrapping the idea of using email marketing in your strategy, thinking you will be well-off using other digital marketing game plans, then you are drifting away from one of the best ways to generate meaningful results and good revenue for your business. Is email marketing dead? Absolutely not.
Producing a strong email marketing strategy is an up-to-marking strategy that would greatly help you reach out and connect to your target audience.
Unlike most of the digital marketing strategies of today that strive to reach general audiences, email marketing is more personalized which makes conversion of customers more possible. Email marketing is a way to increase sales at an affordable price.
Email Marketing is Advantageous
It is cost-effective. Come to think of it. Social media marketing is quite a trend nowadays, however, if you would calculate the price you need to pay just to get conversion is pretty expensive.
You need to hire a graphic artist for your content, and a social media manager to handle your account. You also need a powerful strategy to appeal to a greater audience.
On the other hand, you can do email marketing all by yourself using an email marketing service like MailerLite which would help you create email campaigns, build and host your landing page, as well as automate new subscribers. You could also just hire an email marketer.
One way or another, email marketing is way more cost-efficient compared to other digital marketing approaches out there.
Email marketing campaigns are also very simple to implement. With an email automation tool, you will be able to run campaigns non-stop without having to work on it hands-on. Once you have set everything up, it can already run by itself accordingly.
Lastly, your very reason why you are doing marketing in the first place— for profit. Email marketing is a highly profitable scheme that turns over substantial results in revenue.
There’s quite a lot of reasons why you should use email marketing in 2021.
5 Reasons Why Email Marketing is Crucial to Your Business
Give your company’s content strategy a lift by adding email marketing to connect directly to your audience right off the bat in their inboxes. Here are the reasons why email marketing is important to your business and how you could turn your “targets” into “coverts.”
Shoots Up Customer Retention and Engagement
Sending promotional emails is a good avenue to educate and present your product or service without being too pushy, which causes you to be on the bad side of your target audience. Make sure to collect emails with consent that you will put them in your email advertising campaigns.
When reaching out to a customer through email marketing, your email content needs to have an effect on your target’s emotion. The product or service you are offering should appeal to their needs. If you really want to hold fast to your customers, ensure that you are offering something valuable to them, sharing tricks and tips on how your merchandise will solve their problems.
Do not send unprofessional-looking email content. Instead, send something that has interactive formats by inserting infographics, videos, and GIFs. Keeping your subject line brief and on-point is also important.
To increase the open rates of emails, you should ask questions that will fire up their curiosity.
Drives Target Customers to Take Action
An effective email marketing campaign will propel your customers to take action on your offer.
For instance, you are planning to send an email with a video tutorial of the product you are offering, you should set the seal on sales by placing a call-to-action (CTA) button, telling your email subscribers to click the “Buy Now” button to drive them in buying the product at that moment.
You could candy-coat your offer by giving a big discount to people who will buy your product on that very day the email was sent.
To make your offer more tempting, driving customers to buy, ensure that your call-to-action button stands out with bright colors. See to it that your text is brief, yet actionable. Instead of directing your potential customers to the homepage when they clicked on the CTA button, lead them to a landing page.
Furthermore, to guarantee a more profitable business, you should perform a split test to find out what kind of email version appeals to your target the most, the ones that drive you to better opens, click-throughs, and of course, conversion.
Advances Brand Awareness
It is hard to trust a product you know nothing about. This is the real deal why most customers are hesitant to buy products that are almost unheard of.
Through email marketing, you will be able to build up customer’s understanding of your brand by expressing your mission, values, services, and products. By doing this, your leads will have a better understanding of what your company is all about.
To refine brand awareness, consider inserting your company name and logo every time you send an email to help your target audience recall your brand. Ensure that you are sending unique and memorable emails to maintain consistent branding to increase recognition that results in converts.
Emails Help in Growing Traffic to Your Website
Accept it or not, even the most loyal customer you have sometimes doesn’t visit your website daily because they have something else to do aside from browsing through your products all day long. This is where email marketing will give you a head start.
You can utilize emails to increase traffic to your website by sending them a peek at the contents of your website. Send emails containing a summary of your blog posts, or new products. Display the social content, thumbnail, and summary of your website, so customers can click titles to read the entire content.
Generates Stronger Results
Compared to other marketing channels, email marketing brings out the highest return of investment in the past decade. It also generated the highest conversion rate of about 66% for purchases made in response to email promotions.
Email marketing has quite a lot of benefits for businesses, big or small.
A dollar spent on marketing gives a return of about $44 with almost 4.3% of buyers purchasing from email campaigns. Between social media and email marketing, the latter is regarded as 40 times potent in getting new customers.
You can also use MailerLite to take your email marketing campaign to a whole new level
What is MailerLite?
MailerLite offers advanced tools to reach out to several customers around the globe. With 24/7 support from the essential email marketing tools you need, there’s surely no way for you to have low conversion rates at all.
With the help of MailerLite, you will be able to design newsletters easily with their drag-and-drop interface, or custom HTML. There are also pre-designed templates within the platform that you can use to produce a professional design that delivers.
Optimizing is also made simple with this email marketing tool as it allows users to learn what their subscribers want by conducting test campaigns, allowing users to tweak content to make it more effective.
A personalized email always works better than generic and repetitive ones. MailerLite automates workflows and targeting, helping its users to build trust with their subscribers by using advanced email automation that is extremely targeted and personalized.
MailerLite helped about 1.2 million happy and satisfied end-users in their email marketing campaigns. The best thing about this is you can sign up and enjoy MailerLite’s perks for free if you only have a maximum of 1000 email subscribers on your end.
Although many marketers thought that the marketing competency is a long time gone, that is not really the case.
Email marketing is still very crucial to every business in 2021, possessing the power to establish a good brand image and awareness, as well as bring in more converts.
Thinking twice about investing in email marketing is a big NO. Try using the tips given above to enjoy the perks of using email marketing in boosting your business.
