It’s no doubt that every skill has its own importance, and most likely salary range. However, there’s an ‘underrated’ skill that not many people know, yet all companies are willing to pay huge amounts of money!
Do you have any idea what it is? It’s none other than ‘copywriting’. It’s not copy or pasting things, it is simply writing a killer copy!
Well you might’ve heard of it before or you just simply choose to reject mastering it. But we’re going to talk about how this is considered as the current most profitable skill today!
What Makes Copywriting Special?
If you’re one of those who’s not familiar with copywriting, I suggest you take a short review of this article about the 12 Essential Rules for SEO Copywriting in 2020. Gaining new insight does take a huge benefit!
Copywriting could be in a form of writing strips, blogs, and articles that help businesses or brands promote their products and services.
It can be posted anywhere – website, emails, articles, or social media posts, you name it! However, there’s an important principle that many of us should always remember, value is equals to money – Value = Money. Meaning to say, it’s not all about the input, the process, or the time you exert in doing tasks. It’s all about the outcome that you’re going to provide.
And as a Copywriter, it is your responsibility to create an ‘outcome’ or copy that sells! Or else you just might have been wasting your and your client’s time.
But why are clients willing to pay a huge amount for a killer copy?
Let’s put it this way. If a company earns $20,000 with the help of your persuasive copy, then they wouldn’t mind paying you at least 10% of total earnings, isn’t it? Instead of losing money, they’re actually gaining a lot of money just by hiring you as their copywriter!
This is why according to the data given by Payscale and Salary.com, 80% of copywriters earn between $35k – $65k per year! This is at least the minimum for beginners! What if you already have a background in copywriting? What if you’re in the median or senior stage? You can expect a higher salary range then!
Moreover, imagine spending two to three hours of your time, sitting on your desk, taking a sip of your favorite coffee while playing relaxing music, and then boom! You’re earning that huge amount of money already.
You can even travel the world, dine-in at your favorite restaurant, or even visit some family and friends in the countryside while doing your job. It wouldn’t really affect your time or your schedule. This is one of the beauties of being a copywriter.
There’s A Thing Called Direct-Response Copywriting
One of the most effective copywriting is called the ‘Direct-Response’ copywriting which focuses on immediate effect!
After an audience decided to read your copy, there’s no time to waste! They’d be so focused on reading your copy that you influence them to immediately click that ‘add to cart’ button, and pay it forward.
Whether they decide to purchase or not, there is at least one action that they are willing to make in the form of applying for an email subscription, downloading for a freebie, and thereof.
That’s how intense direct-response copywriters are! They’re like a rare gem, it’s not easy to find one. But when you do so, you wouldn’t dare to let go of them.
To be honest, they create one of the best headlines out there. Because believe it or not, study shows that at 8 out of 10 people only read the headlines.
So if you create crappy headlines, it automatically equates to your whole article as well!
Where Should I Go From Here?
No matter how many times you’ve heard individuals or small-businesses said about not wanting to hire any copywriter, everyone needs one! Simply because it is essential.
In instances that you wanted to create your own website, and write hundreds of content writing, there’s a huge possibility that no one would still ever know about it! Why? Because it doesn’t have a good copy.
This is why the best thing you can do is to learn and practice writing irresistible copy. But this skill isn’t mastered overnight nor it’s not something that you pay for just to gain knowledge of.
The starting point is to get yourself trained through online and paid tutorials and courses. Think of it as if you’re trying to communicate with people personally. At first, it’s not as easy as you think!
You might fail convincing people in leading them to a path that you wanted to. But don’t worry, you’re just getting started. With the right dedication, and practice, you’ll improve overtime. As a result, you and your client would be highly satisfied with the outcome. And before you go, always remember, “Write with no worry, edit with no mercy”.
