Building subscribers is quite tough, especially if you’re a beginner in the Digital Marketing industry. But there’s no need to worry. We got you covered.
There’s a possibility that at the end of this article, you would learn new techniques and strategies that can help you build subscribers from zero to fifty-thousand using email marketing.
How to Acquire More Leads?
This step starts by identifying your target audience. From here, you may want to conduct market research so you can develop new products or create an irresistible offer. You can even use ‘personalization’ based on the data you’ve gathered to attract prospects.
Get leads from traffic sources like SEO, Google AdWords, YouTube ads, and LinkedIn. You can choose any channel that is most suitable for your website.
Once you start getting traffic to your site, you can use the ‘exit intent’ technology, which allows you to collect emails from the audience who leaves your page. Here’s an example from Quicksprout.
This technology enables you to achieve an extra 50.3% of emails. Moreover, you can use newsletters opt-in boxes and the sidebars options that both work well.
Content Upgrades
One of the most useful strategies that work better than the newsletter and sidebar opt-ins.
Add a Quiz
Another feature that you can use is the ‘Quiz’. Just like how it is commonly used in school settings, here you can also try to let your audience answer a quiz and collect leads from there.
Here’s what one website, called Nutrition Secrets, did to apply the ‘Quiz’ section on the front page. It was a simple quiz where the questions can be customized based on their answers.
You can definitely collect an approx. 108% leads and emails from any of these methods.
Conduct market research
Now that you are collecting leads, you have to learn about your customers and their habits through different market research methodologies.
The best way to do so is through communication, so you can learn and identify the products or services that are working for them, their dislikes, and the final output you need to offer instead.
A good example is what Nutrition Secrets did. Since people want to lose weight, get fit, and be healthier, you end up creating a funnel that will eventually increase your sales.
Sadly, sales increase much as leads. But a 210% increase in leads is better than nothing.
Now with Quicksprout, something similar receives hundreds and thousands of visitors a month. More people are now drawn to attend and sign-up for webinar registration. About 42% of them registered for the webinar and an 8.5% close rate of the webinar registrations.
These are tactics are another way to drive more leads and sales.
Make Signing Up Easy
Take the signing-up and logging-in processes easy, especially if you’re trying to get more clicks from more emails registered.
Simply ask to fill-up a name and email form or you can let them sign-in with a third party like Google or Facebook. This can definitely help you increase the sign-ups by 59.4%.
Setting up email campaigns
Now that you’re in this section, you have to figure out the best ways to set up email campaigns in order to generate income.
Setting up an email campaign is pretty straightforward. Firstly, complete all the requirements for your campaign and draft a copy of the email. Next, add a draft copy to the template, and start ahead by setting up tracking. Finally, test your emails and use data to make iterations.
Before creating a campaign, you need to keep few things in mind.
- Learn the goal of your campaign. Are you trying to get more leads, brand awareness, or sales?
- Utilize the right tone of voice in a copy that represents your brand. Do you want to cater only to individuals or corporate brands?
- State the specific address and name
- Add a segmented list and create a compelling subject line.
Drafting email copy
When drafting a copy, try to keep it short and concise. Ensure that the copy will provide value and keep to the prospect readers.
If possible, you can personalize things as much as you can. Do not forget to proofread and revised everything you had written in order to create an effective campaign.
Set Up Tracking
Setting up tracking using Google Analytics is highly relevant. You can make use of other email tools as well like Mail Chimp that will allow you to personally send the email to your address, and monitor them.
Mobile-Friendly Emails
We always want to ensure that emails are opened to every technology and gadget it is possible to read, especially now that we know that about 60% of people now prefer reading emails on a mobile phone instead of a computer.
Whatever email software you use, always keep in mind that your emails should be mobile-friendly.
Test the Copy, Design, and Button
Test or examine everything starting from the copy, to button and through the designs.
Checks the most appropriate time to send the emails to your audience. Hereon, you can automate emails and personalize them as per your choice.
Personalized Messages
As much as you can, always personalize email messages as per your desire, instead of having to send the same email template to hundreds of receivers. They can feel your concern and their importance if you did so.
Therefore, these simple tips are the best way to follow in order to effectively generate leads and boost your sales simultaneously.
