In the era of all things digital, having a kick-ass online presence is mandatory for any business or individual hoping to make a name for themselves. Building a website that pulls in millions of visitors every month may seem like an impossible task, but fear not! With some savvy strategies and tech wizardry, you too can achieve this online greatness.
Let me tell you this: It wasn’t always sunshine and rainbows to those who have been running a website that pulls in some serious traffic for a hot minute. Boosting traffic was like trying to crack a secret code and required more trial and error than a high-stakes game of Jenga.
You need to get creative, stay on top of the latest trends, and execute your strategies with surgical precision. If you do this successfully, you can begin pulling in a whopping four million visitors each and every month. So, if you’re looking to up your traffic game, sit tight and take some notes because we’ve got some wisdom to share.
The Secret Ingredient to Traffic Boost
You won’t achieve four million monthly visitors by following the usual playbook. But the answer isn’t also some complicated marketing gimmick or social media strategy. It’s something a little more unexpected: long-tail keywords.
You might be wondering, “Shouldn’t I be focusing on finding new keywords to attract more traffic?” And sure, that’s important. But you should instead focus on finding long-tail variations of the keywords you already ranked for, even if they seemed less significant at first glance.
Think with Google agrees, stating that, “The long tail could provide an untapped opportunity to connect with potential customers. Invest in these areas and see volumes grow.”
But what exactly are long-tail keywords?
Long-tail keywords are highly targeted search phrases that consist of at least three, if not four or more, words in a query. They are specific, highly relevant search terms that are typically used by people who have a clear idea of what they’re looking for.
Because of their specificity, long-tail keywords usually have lower search volume and lower competition than broader, more generic keywords. However, they also tend to have higher conversion rates, meaning that they are more likely to attract users who are ready to take action and convert into customers.
For businesses, targeting long-tail keywords can be an effective way to attract highly qualified traffic and generate leads with a higher likelihood of conversion.
Long tail keywords are real gems that pull in millions of visitors a month. Here are the reasons why:
1. Long-tail Keywords Are Easier to Rank For
Long-tail keywords are typically easier to rank for because they have lower search volume and lower competition than broader, more generic keywords. With fewer people competing for the same keywords, it’s easier to get your content to rank higher in search engine results pages (SERPs).
Also, long-tail keywords are more specific, which means that the people who use them are typically further along in the buying process and have a clearer idea of what they’re looking for. This makes it easier to create targeted content that meets their needs and provides value, which in turn can help boost your search engine rankings.
Moreover, long-tail keywords are like a spotlight shining on exactly what your potential customers are looking for. Plus, they’re like hidden gems because not everyone is willing to put in the effort to find them.
In fact, more than 70% of search queries are for long-tail keywords, which is a pretty big deal. By focusing on these targeted search phrases, you’re not only connecting with customers who are actively searching for what you offer, but you’re also tapping into a less competitive market.
2. They Are Less Competitive
Long-tail keywords are less competitive for a few reasons. Firstly, they have a lower search volume, which means that fewer people are searching for them compared to more generic, high-volume keywords. This leads to lower competition among websites vying for those keywords, making it easier to rank for them in search engine results pages (SERPs).
Secondly, long-tail keywords are often more specific and targeted than broader keywords, which means that they are less likely to be used by a large number of websites. This further reduces competition for those keywords, as there may be fewer websites producing content that matches the specific intent of the search query.
Finally, because long-tail keywords are more specific and targeted, they tend to have higher conversion rates than broader, more generic keywords. This means that businesses that target long-tail keywords can often achieve better ROI than those that focus on high-volume, highly competitive keywords.
3. They Are Less Expensive Than Pay-Per-Click Advertising
Long-tail keywords can offer more value for your investment in Google Ads. According to statistics, search queries containing four or more words make up nearly a quarter of all impressions, indicating their significant impact on generating clicks and conversions.
Since long-tail keywords are more specific and targeted, they tend to have lower search volume, which means that there is less competition for those keywords among advertisers. This results in lower bid prices for those keywords in PPC campaigns, making them more affordable for businesses.
Moreover, long-tail keywords are often used by searchers who are further along in the buying cycle and have a clearer idea of what they are looking for. Hence, they are more likely to convert into paying customers, which results in a higher return on investment (ROI) for businesses that target these keywords. This increased ROI means that businesses can afford to bid less on long-tail keywords while still achieving a positive ROI.
In addition, targeting long-tail keywords in organic search (i.e., not through paid advertising) can be a cost-effective strategy for businesses. By creating high-quality content that targets specific long-tail keywords, businesses can attract highly qualified traffic to their website without having to pay for each click.
Overall, the combination of lower bid prices, higher conversion rates, and organic search strategies make long-tail keywords a cost-effective alternative to PPC advertising for businesses looking to attract highly qualified traffic to their website.
4. They Are Optimized for Semantic Voice Search
Long-tail keywords are optimized for semantic voice search by targeting specific phrases and questions that people may use when performing voice searches.
Since voice search queries tend to be longer and more conversational, incorporating long-tail keywords that mimic natural language can improve the website’s chances of appearing in the results.
Additionally, using schema markup and optimizing content to answer specific questions can help search engines understand the context and intent behind the long-tail keywords, increasing the chances of ranking well for semantic voice search queries.
How Can I Find These Long-tail Keywords?
Now, the question is: what are some ways to discover these long-tail keywords? There are a couple of great tools at your disposal to find those elusive long-tail keywords, and the best part is, they’re free!
The first one is AnswerThePublic. All you have to do is type in a keyword you’re interested in, and it’ll spit out all the questions people are asking. These questions often contain long-tail variations that are low-competition and high-traffic.
AnswerThePublic pulls its information from Google Suggest, which means it’s based on popular search terms related to the keyword you entered. Keep in mind that you should use one- or two-word phrases when using this tool, such as “marketing” or “digital marketing,” to get the best results.
The other tool is Ubersuggest. When you enter a keyword on Ubersuggest.com, it’ll provide you with a plethora of keyword ideas. Some of these will include up to a million long-tail phrases that you can use to boost your traffic. It’s a fantastic resource for finding related keywords that you may not have considered before.
