Everybody says slow and steady wins the race when the topic is about SEO. But some niches are just too hard to compete in. Unless you have millions of dollars, it can be a complicated process to compete with top-notch websites.
Search engine optimization (SEO) is a never-ending race to keep one step ahead of your competition, as anyone who has ever fought to obtain and retain high search results ranks can agree. To win that race, you must constantly improve your own website while also keeping an eye on your competitors’ SEO efforts.
Do Not Compete With These Types Of Websites
Here are three different types of websites that you should not be competing with at all. Read about these types before you start implementing the steps that will be good for your website traffic.
Indirect Websites
Try to avoid any competition with websites like Amazon, Investopedia, Wikipedia, and so on. They are already way ahead of you and you should start by baby steps. They might use certain keywords, but good SEO is not why they are so successful.
For example, if you want to search for the best ranking website for the term SEO, you will see that Google itself tops the list! So it is going to be a waste of time to be able to compete with something as magnanimous as these websites.
Ranking For Head Terms
There are numerous websites out there that only have to use head terms to gain traffic because they are super popular. Also, the fact that they have a lot of backlinks makes them even more reputed. Imagine competing against a website that has been up and about for more than a decade with numerous popularity.
Doesn’t that sound silly? The good news is if these sites are not competitors and they are not even giving products and services, you don’t need to worry about them.
Websites With High Domain Authority
If any competitor has very high domain authority, then it is going to be pretty hard to compete with them. They have numerous strategies that you cannot even think about and that is why keeping up can be a hassle. So how can you fetch the rank for your website so that you can have even more traffic? Today we are going to talk about it in intricate detail so that you can start implementing them.
Using Ubersuggest The Right Way
Ubersuggest is an SEO tool that can help you identify fantastic keywords, develop content ideas, evaluate backlink data, and much more. It’s designed to help individuals and small businesses improve their website’s performance and get more organic traffic. Although it isn’t as comprehensive as other SEO tools, it nevertheless does an excellent job of assisting you in the discovery of lucrative keywords and content ideas.
Ubersuggest, like other SEO tools, analyses keywords, backlinks, and domain data to provide you with an accurate picture of how valuable and competitive they are. You can type a term into their search field and the tool will return all relevant facts for you to evaluate. The Ubersuggest keyword ideas area is quite unusual.
It gives you the option of looking at keyword suggestions on five distinct levels.
They are as follows:
- Standard keyword ideas
- Keyword ideas that are related
- Questions
- Prepositions
- Comparisons
Proper Keyword Research
The most difficult aspect of keyword research for me was determining which keywords to use.
Sure, there are indicators like CPC data, SEO difficulty, and even search volume to consider, but just because a term has a high CPC, low SEO difficulty, and a high search volume doesn’t guarantee it’s a good keyword to pursue.
Mobile searches aren’t as valuable — for starters, the conversion rate would be lower if the keyword is primarily searched on mobile devices. This isn’t to say that mobile traffic isn’t valuable; it just means that the keyword will be less valuable.
High search volume does not guarantee a large number of organic clicks – what if a keyword has a large number of searches but no clicks? This may seem strange, yet it happens frequently. In the United States, for example, around 60% of those who search for “weather” do not click any of the results.
Backlink Benefits
According to studies, search engines direct almost 40% of all traffic. As a result, search engines are a significant traffic director.
Backlinks are thus an excellent way for you to drive traffic to your websites or pages. You’ll need strategically placed hyperlinks on other websites to do this.
Obtaining high-quality links from well-known websites is what you need to achieve. As you strive to tap into the potential clients that this website has access to, the more traffic the website obtains, the better.
These connections would allow visitors to these sites to be sent to your page or site, boosting the amount of traffic brought your way and maybe resulting in sales.
The viewers who come to your page through the links are there because the main website they have directed them to yours. This type of traffic is called referred traffic.
Using Google Search Console
Using Google Search Console to boost the search appearance of your website is an important part of any digital marketing plan. Google Search Console can show you how your pages appear in Google’s SERP (search engine results page).
If you’re using Google Search Console, you’re probably hoping to boost your website’s traffic. This tool has a whole area dedicated to search traffic. This section of the program has a number of useful reports that show how users find your website through organic search results.
Learn about the most common search terms, how well your website is performing, and which pages are the most popular. Investigate these reports to learn more about your search engine optimization strategy’s strengths and limitations.
Now that you know how to make your website rank with these steps, it is now time for you to start implementing the strategies.
