Another year, another marketing strategy to follow. And content marketing is not excused in changes within Google’s Algorithm.
The main goal is to provide your audience with the most updated and useful content to eventually lead them to take notice of your product or services. But there are just thousands of results online about what’s the best content marketing strategy for this year!
That’s why I put up the 8 Best Content Strategy for 2020 that would help you drive traffic to your website.
Step 1: Find a Topic with A Great Tracking Record
Finding a topic is the easiest thing to do. But I’m not talking about simply finding any sort of topic. It must have a tracking record that shows how it can be optimized.
For instance, you can check your competitor’s page, and choose a specific post with the highest number of social shares, and engagements (comments, messages, reactions, and many more).
But don’t limit yourself in a single reference. You can even look for a podcast that follows the same niche as yours and find relevant topics.
You can also get ideas from online communities such as Quora, Reddit, etc. These are helpful ways of finding not just a topic, but with a proven topic record.
Step 2: Find a Keyword for SEO
This step never gets old! Finding a keyword is one of the best ranking factors that google keeps in mind. But researching the suitable keyword for your content could be a little bit overwhelming. If this is relatable, you can try the old-school research strategy.
Try searching a specific word on Google search engines. As you type, you can see the following results that google suggests. These are what most of the people type-in, giving you an idea of what content to create.
Make use of other search engines such as Bing, Yahoo, and even Youtube too!
Tip: Have you seen the long-tail keywords at the bottom page of Google Research? These are relevant suggestions on what people are looking for. It’s a Gold Mine! Even with a long-tail keyword format, you can still make use of this to cluster contents to build page authority. Plus, your resources are not some other third-party websites, but from Google itself.
Step 3: Choose a Content Format
Don’t limit your format to a blog post. Indeed, it can help but there’s more to it than what people expect. Do you love to write? Then focus on blogging. Do you prefer to be in front of the camera? Then try attaching videos on your website. Do you have strong skills in designing? Then create visual content.
The key here is to choose the best format you’re passionate about, and good at! Additionally, you don’t have to stick in a single format. You can choose a topic, make a blog, and a video out of it. Feel free to add multimedia content.
Remember that there are hundreds of platforms available online, and you can make use of any of these! The thing is, there’s no perfect format for a single topic. Be smart, and think about what’s the most suitable format for the next topic you’re going to cover.
Step 4: Publish a Quality-Content
So we all know this is relevant and necessary but how do you really publish content that can stand out?
There are three easy ways to do this:
A. Choose a ‘call-to-action’ type of content.
This doesn’t necessarily need action-packed content like cars, instruments, etc.
These are the contents that give the “ultimate guide” and the “step-by-step process” for your customers to get started. Not just informing them of the benefits of purchasing your product.
B. Use Several Examples
Position yourself as the viewer. You’re searching about a certain topic because you’re not familiar with it. So providing an example to get a proper understanding would make learning easier and gives satisfactory results for your audience!
C. Content UX/Experience
Create content that gives much attention to your format. For example, you run a blogging website. Then make sure you have the proper format, layout, templates, fonts, and media that are all appealing yet relevant.
But Context UX isn’t just for blog content. This can also be referred to in video production value if you’re running your own channel or media account or quality of audio for audio podcast stations. The goal is to create consumer content to drive traffic on your website against the 2.49 million blog posts published each day (according to WordPress).
Step 5: Optimizing SEO Content
When I say ‘optimizing’, I was referring to a step that can give the most effective way to make use of your content. Or what are the basic ways to drive traffic to your website using SEO practical guides?
a. Create an Attractive Title Tag
As you may know, Google looks for a click-through-rate (CTR) as a part of its ranking signal. So if you create a title that would appeal to the audience, then they’d surely be curious, and check out what content you provide.
All these ‘clicking part’ is what the CTR is based of.
B. Splash keywords within your content
You can make use of your keywords in the introduction (especially in the first 150-words), body, or in conclusion. In many parts of your content which are relevant and necessary overall.
C. Link to Other Websites
External or Backlinking is what I’m referring to. You can make use of websites that promote and create the same format that your web page does. This is one of the good signs from Google Rankings.
Step 6: Promoting Content
One way to do so is by sharing your content on social media. But sometimes, social media is overly saturated, and a simple share wouldn’t give you financial success. But if you’re serious enough, you’d know that there’s a more strategic way on how to promote your content.
● Engaged with Websites that create “Content Roundups” – they curate the best content and refer it to their audience.
● Send out Email Newsletter – giving your subscribers an update on what’s new gives the boost on your visiting factor.
● Boost Facebook Ads/Posts – one way to ‘boost’ your ads is by retargeting those people who already visited your website or webpage.
Step 7: Track Your Performance
After the first 6 steps you’ve read above, how well do you think your content went? There are two ways of tracking your performance – traffic and conversions.
Traffic is the main goal on why people follow certain rules in posting, and in SEO overall. That’s why the first thing that you may want to look at is ‘how much traffic does your content bring to your website?’
If you think it went up, then you’re doing well. If it doesn’t, then you’re not doing something right! Next is to look for the conversions. Indeed, how important is traffic if you weren’t able to promote and sell your stuff? Although you may want to use your own method to track indirect sales.
Step 8: Scale Your Content Marketing
There’s a saying that goes “Quality over Quantity”. Do you want to focus more on the number of articles to produce each week or the number of targeted traffic that is led by your quality content?
So continuing any marketing strategy that doesn’t help you make money through your products or services is not worthy. On the other hand, analyzing your results would help you make necessary changes to improve better contents to be posted, and content strategies
And stop publishing content just because you feel obligated to post on a specific timetable. Let’s face it, just because you get lots of traffic or attention doesn’t mean you can get money out of it.
When your regular content posting is rushed and not even related to your business promotion then it’s useless. These 8 effective strategies have been experimented and proven to be valuable.
It’s a bit tiring and confusing when you have to follow certain steps in growing value to your content marketing. As the strategies change, the main goal is still the same – boost your traffic to get more leads, and generate these leads as your sales.
Overall, content marketing thus really provides huge opportunities for businesses to provide satisfactory and quality results online.
