A lot of people would give so much to know how exactly their major competitors are making it. It would be like knowing the enemy’s strategies and being able to counter them. Of course, competition is good because it is the necessary push every entrepreneur should have to stay in business however if you are privileged to see what your rivals are doing that you are not, you’d definitely up your game.
Now, this is what most people would want and here are a few tools that can be used to achieve this.
SimilarWeb
This is an online platform where you can see the traffic your competitors are getting and you can compare it with yours. You get to see where the traffic is coming from, whether social media or referrals or other means and it will help you increase your online presence and advertisement. The crazy thing here is that it is open source so it is totally free of charge. So basically you get all this information to arm yourself and you don’t have to pay a dime.
Built With
This tool shows you what technologies your competitors are using. Now, this may not seem very useful because you’d wonder why you should know their usable tech but when you know the technologies they use, you can decipher what exactly brings the conversions on their site. It can help you with your online business. With tools like Wayback machine, you get to see different variations of their page and what tools create better conversions so you can improve yours.
Ubersuggest
If you paste your competitor’s URL address onto uber’s website, it gives you a total of the traffic they’re getting. It shows how much organic traffic they get and how much paid traffic they get and in what regions. It also shows you their top pages, the keywords and their rankings on those pages, the backlinks associated with those pages and even the number of social shares on each page. It’s kind of like Alexa ranking. The reason for using Ubersuggest is to get ideas you can safely maximize when creating content for your page. It shows you what content you need, what keywords are popular and at what rankings so you know what the audience needs and you give that to them.
Buzzsumo
This tool is specific for blog contents. When you input your competitors URL into this browser page, it will show you a collection of all their popular blog contents. This will give you an idea on what kind of contents to create and what sells more or appeals more to the target audience. It even allows you to look at those blog contents up based on a time span say 3 months or 5 years. This shows you your competitors success graph over time. It can also tell what contents are coveted and at what points in time they are so you could better decide in the contents you should be creating and the ones you should not base on the success graph.
Social Blade
Everyone has social channels. Whether they use social media hacks or not, this tool shows you how much traffic they are getting on whatever platform and how popular they are. It also shows you how many new followers they are getting compared with the amount of content they are posting. If you notice that they gain about a thousand followers because they post 5 times a day but only get about hundred followers when they do not post at all, this will open your eyes to know that it could be an online presence that is boosting their followership. If however they post once and get about two thousand followers, you need to take a look at the content in the post and replicate it in variations because you’d know this is what people in your space like. It also shows you their growth rate.
What Runs Where
Your competitors in addition to Facebook ads or Google ads or Twitter or Instagram are also doing banner ads. This tool will show you the traffic on such an ad and how to transfer it to your website.
With a comprehensive knowledge of all these tools, you will create an atmosphere where you can beat your competitors at their own game. It is an arsenal that is entirely useful and needed for growth as an entrepreneur. Sometimes when you get to see what tools and tech your competitors use but can’t replicate them because you do not have the capacity, it serves as something to aspire for and look forward to.
