Here’s some bad news: Your SEO approach isn’t failing because Google has it in for you or because you’ve been hit with some enigmatic penalty. Though it’s tempting to blame your website’s failure to advance in the organic SERPs on variables beyond your control, the truth is that there is a slew of other, far more commonplace reasons why SEO initiatives fail.
Before you get on the “hate Google” bandwagon, have a look at the following list and apply it to your own campaign problems. Because Google and other search engines are continually upgrading their algorithms, SEO changes on a daily basis. So, if you think your SEO strategy isn’t working, check to see if the strategies you’re doing are just outdated. Here are some keyword usages that don’t work.
Long Tail Keywords Only
The biggest disadvantage of employing “Long Tail” keywords is that the volume of traffic generated will be significantly lower than that generated by “Short Tail” keywords. It might sometimes be difficult to determine which words and phrases will be most effective. The low volume of traffic generated by “Long Tail” keywords is usually considered one of its drawbacks if your goal is to simply raise awareness rather than focus on lead conversion.
Because “Long Tail” methods consist of very specific keywords, it might be difficult to figure out which words and phrases would deliver the best results.
You Are Not Conducting Keyword Research.
Some people appear to believe that keyword research can be skipped or that it is no longer necessary. Proper keyword research can be a difficult and time-consuming task. And, for the first time in a long time, ranking high isn’t merely a matter of shoving the perfect term into your text.
However, if you neglect or wing your keyword research, you’ll end up creating content with no understanding of what your potential visitors are looking for. One of the most common keyword blunders is assuming that you’ll intuitively know what your audience wants. It’s nevertheless critical that you devote some time to learning your audience’s language.
Right Keywords But High Competition
Make sure your keywords are realistic. Some niches are fiercely contested. Ranking in competitive areas is difficult, especially if your website or business is new.
If you’re just getting started, avoid the very competitive ‘head’ keywords (yet). Instead, you need to focus on long-tail keywords. A long-term successful keyword research approach should include ranking for competitive keywords.
Not Considering The Search Intent
Taking a close look at search intent is more important than ever in keyword research. You need to understand the intent and context behind your keywords. People may seek information (informational intent), navigate to a certain website (navigational intent), or purchase something (commercial or transactional intent).
Using Keywords That No One Is Looking For
This keyword blunder is linked to the one before it. You’re more likely to optimize for words that potential visitors or customers won’t use if you don’t consider search intent. One of two things can happen: either you provide a service that people are looking for, but these potential customers use different terms and thus are unable to locate you.
Alternatively, your keywords are too long tail to get any traffic. Keywords that you want to rank for should be words that your consumers use. Always strive to speak in your audience’s language.
The second issue may arise if you concentrate on long-tail keywords that are so esoteric that they produce no traffic. Long-tail keywords are an excellent place to start when developing a keyword strategy. These words will draw in fewer people, but you’ll have a better chance of converting them into buyers or repeat visitors.
People that search for exactly what you’re writing about using specific terms are a perfect match. However, if your term is too specific and does not generate any traffic, it will have no effect on your SEO. As a result, make sure to target long-tail keywords that truly produce traffic!
Concentrating Solely On Particular Keywords
If you publish a good blog post, its ranking potential may not be confined to one specific keyword, but may also encompass related terms. So, if you can optimize for related (long-tail) keywords without straining your budget, you should. We have a piece about timeless SEO tips, for example.
It’s optimized for [timeless SEO suggestions], as well as the related phrases [universal SEO strategies] and [universal SEO enhancements], and it performs admirably for all of them.
Don’t know where to start when it comes to optimizing your content for related keywords and synonyms? Ubersuggest and Yoast SEO Premium can assist you! It allows you to optimize for related focus keys and also allows you to create synonyms for your focus key so that it can consider them. Isn’t it fantastic?
